WSJ: More uncertainty from BMW - 2009 is "Transitional Year"

BMW AG said it is sticking to its 2012 profitability forecast but couldn't make a reliable forecast for 2009 as global demand for autos sinks. The global financial crisis has taken a toll on BMW's long-term forecast as well. BMW CEO Norbert Reithofer said BMW will not reach its 2012 sales target of 1.8 million vehicles and also stated that 2012 sales will be at least 100,000 units below the company's target.

Reithofer also stated that in 2009 he wants to preserve the independence of the company.

It should be interesting how BMW's two main competitors, Mercedes-Benz and Audi, rethink their strategy in the battle to become the dominant player in tomorrow's premium-luxury segment.
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DocMarten - 3/18/2009 5:00:59 PM

-3 Boost

This is called "Damage Control". At least they are being realistic.

ThierryHenry14 - 3/18/2009 10:22:41 PM

-1 Boost

I thought "Quote" has an "E" at the end...

bgagliano - 3/19/2009 7:28:25 PM

0 Boost

I couldn't read the rest of the article without subscribing to the Wall Street Journal? What's up with that? I think BMW is a second rate car, far subordinate to Mercedes. They need to do some disaster planning for sure as do all corporations at this juncture. I have owned 3 MMW's, all lemons, including one with an engine that lasted a whole 500 miles before replacement by the factory.

Steve - 3/19/2009 7:37:37 PM

+1 Boost

Historically, BMW has been consistently profitable, in spite of pas recessions, with the short exception the year they paid billions to have Rover taken off their hands. Love their cars or hate 'em, it appears the company is at least well-managed.