Official: Bmw not aiming to make a profit in 2009

It was announced by BMW just recently that instead of trying to make a profit this year, it will manage cost and cash flow instead. This announcement came after BMW released its profits for last year in the amount of 330 million Euros, which is just 10 percent of its profits in the preceding financial year.

BMW is hoping that sales will turn for the better next year. This expected turnaround will be partly brought about by the launching of several new BMW models. One such car will be the new and high-selling BMW 5-Series GT crossover which will make an appearance in the latter part of 2009 and should aid sales, and replacements for the 5- and 3-series will hit dealers in 2010 and 2011, correspondingly.
Read Article

1dott8 - 3/18/2009 3:43:34 PM

-2 Boost

okay, i'm confused. how the hell is the 5-Series GT crossover going to aid sales? you can say what you want about bangle but the current 5 series (with the M package) is the perfect sedan. this crossover thingy is hideous in my eyes. i hope bmw hits the nail on the head with the next generation 5 series.

bigmotov - 3/18/2009 3:47:34 PM

+6 Boost

Come on in BMW and join the party!

-The Auto Manufacturers

inspirion7 - 3/18/2009 3:49:54 PM

+8 Boost

Wow not aiming to make a profit? WTH, not like they reallllily have a choice. That is like Shaq saying" oh I wasn't really trying to make that longshot."

inspirion7 - 3/18/2009 4:20:45 PM

+1 Boost

Where is DocMarten?

DocMarten - 3/18/2009 4:52:35 PM

+6 Boost

BMW is just being realistic. I have no problem with that. They are announcing this news ahead of time so they don't look bad when they fail to make a profit this year. I am looking forward to the new 5-Series and Infiniti M. They should both be great cars.

B7FAN - 3/19/2009 8:13:03 AM

-1 Boost

well BMW will make a profit beleive it or not they are the only independent company out of the BIG 3 German. I think BMW has nothing to worry about they will come out on top again as usual.

GermanNut - 3/18/2009 3:53:02 PM

+5 Boost

Well this isn't surprising, BMW's profit fell 90% in 2008. With the markets in shambles, BMW must concentrate on how to regain profitability for the long-term.

topneuro - 3/18/2009 4:04:37 PM

+6 Boost

Misery loves company.
Welcome BMW.
Nobody tell Star, it will be devastating.

_43LE - 3/18/2009 4:15:50 PM

+1 Boost

LOL.

FanboysStink - 3/18/2009 4:10:26 PM

+1 Boost

Don't you think it's because some BMW drivers give this company a bad name?

Look at these two:
http://www.youtube.com/watch?v=cc8P52oaEUg&fmt=18

From 0.12 to 0.23 - they produce noises as if they were fighting a Darth Vader of constipation.

From 0.24 to 0.30 - they... I can't say that on television.

From 0.31 to 0.32 - a huge chimp comes from the bushes...

From 0.33 to the end - ... followed by a cow.

Star - 3/18/2009 4:42:33 PM

-3 Boost

So BMW unlike other car makers is realistic about the economic situation. Why risk to end up broke like GM or Toyota from setting unachievable goals. Kudos to BMW again for showing that they understand the market better than anyone else.

topneuro - 3/18/2009 5:13:34 PM

+6 Boost

Pleeeeeeaaaseeee do not give me this "being realistic" routine, everybody and their grandmother in this site knows that only BMW and you though the Great Global Depression of the 21st Century would not touch BMW. Bad enough nobody is buying car nowadays well guess what nobody is leasing them either. USA is the main BMW market and leasing is their livelihood. BMW is time for 0.0% APR 72m financing and really creative leasing gimmicks, and yes good move to calm the shareholders.

uhn2000 - 3/18/2009 4:45:52 PM

+2 Boost

Smart move by BMW. Set shareholder expectations.

DocMarten - 3/18/2009 4:55:22 PM

+1 Boost

Hopefully BMW doesn't to bankrupt and have to be taken over by VAG or Toyota. It might happen, since Hyundai has decided that they are BMW's main competition. Hyundai is on a roll.

theoptimisticpessimist - 3/18/2009 6:41:46 PM

-1 Boost

Oh please just stop.

dbsvolante - 3/18/2009 5:11:02 PM

+1 Boost

I'm not surprised they're not aiming to make a profit, when you see the horrific styling of there cars you can see why!!!

thstone - 3/18/2009 6:06:20 PM

0 Boost

In a down economy and with no new models to drive sales, this is about as good as it gets for 2009 - even for BMW. Next year, the new 5-series is likely to bring them back regardless of the economy and the new 3-series in 2011 is likely to be the icing on the cake.

In regards to the 5 series GT, they should stop work now and save the money. It doesn't seem to offer anything new or unique except being particularly ugly.

Ricks2Dogs - 3/18/2009 6:10:00 PM

+2 Boost

What are they aiming for?...a loss? Why is BMW falling so quickly? They should have been in decent shape before the soured economy. Something happened over there that we don't know about...something very significant...something internal. Maybe they invested with Madoff?

GermanNut - 3/18/2009 6:15:42 PM

-3 Boost

BMW better keep a very close eye on Audi. With profits in excess of $2 billion in 2008 compared to BMW's $330 million and a forecasted profit for 2009, Audi will have the money available to fund R&D and technology whereas BMW will still be hurting badly from the market downfall.

The goal of every business is to make a profit and BMW is doing the right thing by letting shareholders know about their poor outlook for 2009 while spending the time figuring out how to streamline costs and reduce expenditures.

quizz - 3/18/2009 9:09:39 PM

+3 Boost

ROFL "Not aiming to make a profit"?? As if they have any control over the matter. That spin is just too much. A more accurate statement: "Faced with the realities of today's global credit crisis and general economic malaise, BMW is announcing that it will do what it can to stay competitive while fortifying its balance sheet in order to be better positioned when circumstances improve."

veyron1001 - 3/19/2009 7:06:34 PM

+1 Boost

It is a hell of a lot more honest that what GM, Chrysler, Ford have been saying. We have so many different plans that do not work and wont admit. Also they blame the economy entirely for their low car sales.