It's NOT Just Hybrid Sales That Are Dead, It's ALL Small Cars

It's NOT Just Hybrid Sales That Are Dead, It's ALL Small Cars
Last summer, when gas cost $4 a gallon, buyers snapped up small cars so fast that dealers couldn't keep them in stock. Now, with gas prices half that level, almost 500,000 fuel-thrifty models are piled up unsold around the country.

"I don't think Americans really like small cars," said Beau Boeckmann, whose family's Galpin Ford in southern California is the country's largest Ford dealer. "They drive them when they think they have to, when gas prices are high. But we're big people and we like big cars."

AutoWay Honda in Clearwater, Fla., last summer could hardly keep fuel-efficient models like the Civic sedan and Fit on the lot. "When one would come in, it'd be out the door the same day practically," said Brian Speas, the dealership's general manager.

Now, Mr. Speas is struggling to get customers to give them a look. He has a whole row of Civic hybrids that draw little interest, and a half-dozen Fits that have been sitting unsold for more than three months.



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david999david999 - 3/23/2009 1:40:46 PM
+2 Boost

It is true that North Americans generally are not fans of small cars. They like fuel savings, but many believe that there is greater safety and luxury associated with larger vehicles.


vvelezvvelez - 3/23/2009 2:35:25 PM
0 Boost
Americans are definitely like the people in the rest of the world. Europe is not even the same size as the U.S and they have more people(US= 303 million, Europe= 700 million) it's obvious why they have smaller cars the area around these people is more densely populated but on the other hand here you can stretch your arms out. there are huge parts in America where you would be lucky if you saw another human being. America is big and it needs big cars, people love the comfort and safety it provides. I can only imagine how long it will take me to go cross country in a Insight, maybe less stops at the pump but maybe a week late as well.


vvelezvvelez - 3/23/2009 2:36:47 PM
0 Boost
i meant to put "not like the people in the rest of the world" my bad


100tnega100tnega - 3/23/2009 4:44:27 PM
+2 Boost
Or perhaps its because the majority of us are not impulsive, reacting to everything some two bit analyst has to say on CNN. Sure smaller cars and hybrids are more "economical" and "trendy," but to who exactly? The dual-income-no-kids couple who live in an urban center or the majority of us who have polar lifestyles and needs.

Besides, everyone I know whose bought into this fad has converted into some sort of Jehovah, pushing the good word of environmentalism down everyones throat. Frankly, small car and hybrid owners have become more unbearable than the euro douchebags.


CarCrazedinCaliCarCrazedinCali - 3/23/2009 5:10:50 PM
0 Boost
Wrong, MINI is not doing badly in this economy, so why don't you keep your broad generalizations to yourself, thanks!


hyundaifansdotcomhyundaifansdotcom - 3/23/2009 6:14:13 PM
+3 Boost
Gas is too cheap to be looking at small cars now. Wait till we creep back towards $3 a gallon come summer......


WorldofLuxuryWorldofLuxury - 3/23/2009 7:23:23 PM
0 Boost
I miss the old days (only a decade back) when all the cars on the road were Suburbans and Yukons and Escalades, H1s, and a variety of luxury SUVs.

I just like the feeling of invincibility, and the lack of competition these days in the luxury SUVs market have caused a slack in the luxury brands. I swear... regular SUVs keep getting better because of the competition, but the luxury SUVs just aren't what they could've been.


no1listensanywayno1listensanyway - 3/25/2009 1:11:50 PM
0 Boost
Im am so with you, I want to buy a Tahoe/Yukon so bad, but I know once the economy picks up, its back to 100$ fill-ups.


0to600to60 - 3/24/2009 3:59:06 PM
0 Boost
could be that production of small cars increased and a decrease in that production has not caught up to lower gas prices. Who knows.


TexLandRoverTexLandRover - 3/23/2009 8:58:50 PM
0 Boost
Its real simple and not a big surprise...if you only have ONE vehicle, you want something with utility, versatility and overall functionality. You get that with a larger vehicle. That might be a SUV or large crossover. Its good VALUE to own a vehicle that fits these characteristics, bottomline. Having a real small car is very limiting. You just can't do much of anything with it. Most people EVERYWHERE would choose the SUV over anything else if they had the ability or option.


0to600to60 - 3/23/2009 10:31:51 PM
0 Boost
Were star, docmarteen and some of the others banned? It has suddently become more pleasant to read and post on this site! If so, thanks!!!


0to600to60 - 3/23/2009 10:34:08 PM
0 Boost
Suddenly


veyron1001veyron1001 - 3/25/2009 12:23:21 AM
0 Boost
You mean the cars that are coming to the US in a 1+ years time? Yea they have been losing since the foreign companies didnt hesitate. Another thing no 350lb fat ass american will fit in a fiesta which seems to be smaller than a fit. The krewze is just an entry level cadillac reject. The focus has yet to be confirmed.


pepitodpepitod - 3/24/2009 9:42:43 AM
0 Boost
I will have to respectfully disagree with the words "need & SUV" Any individual will fit in any small car, unless you are morbidly obese, which we have lot of (this another big ball of wax). Also you can see the most clear victory of advertising, the marketers convinced the people that you need to conquer the sahara deserts and the russian tundra owning and SUV, when at best people will just enjoy being in the ditch in the winter because a lot of people think that all wheel drive and SUV equals "invincibility" and no matter how healthy is your self stem there is nothing you can do to change the rules of simple physics. If you move a lot people often or work with vehicle trucks and SUV's could be a good thing. If you once a year move a few things from home depot and think that buying a car that fits 1% of your needs is cost effective and smart, I do not think any meaningful discussion will have place here. Security, the SUV's may have more passive security but are worse in active security I would like to see you breaking hard at 80 miles/hour while turning your steering wheel to try to avoid an accident in an SUV, an easy way to check the undercarriage. We bought those SUV's because we could, now between a soft economy and soaring fuel prices (do not think for a moment that the current 1.68 a gallon will hold for long). And my opinion is almost embarrassing to say “I missed those days with all those SUV's on the road” , sounds so wasteful, sadly so American. Is true Europeans have more congestion and smaller roads, but probably they have more money than a regular American household. They also think is responsible to use resources smartly. We use energy like there is no tomorrow and we will pay for that, remember when I say it.

Anthony



quizzquizz - 3/24/2009 12:21:52 PM
0 Boost
In this economy when people are losing jobs - you don't buy a new car (small or big) unless you HAVE TO. Other than it's nearly impossible to get financing without perfect credit, people want to hold on to their cash, especially the target audience of small cars: the budget minded middle income consumers.

Sure people with money will still spend, but these people are not buying Hondas regardless.


elevatuselevatus - 3/28/2009 11:12:17 AM
+1 Boost
I think its sad that American's are so reactive. Gas prices go up, people freak out and buy accordingly. Gas prices go down and/or the economy ramps up and people go buy luxury and large cars.

You'd think as a nation that we would be smarter and more strategic about our finances and overall approach to when and what we buy.


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