Audi to launch TV channel

Audi has launched its own TV channel - a first in the car industry.

It will feature car launches and a range of Audi activities including Le Mans motor racing, amateur golf tournaments, high-goal polo and social events (presumably featuring celebs arriving in Audis). It also features interviews with celebrities and documentaries, such as the history of Audi's quattro, the production of the Audi 'ski jump' ad and the making of a watch inspired by Audi with jeweller, Stephen Webster.

The channel has been developed with the ad agency BBH and the TV production company, North One. It is available of Sky Digital, Channel 259.

Source: Reuters

janos2769 - 10/27/2005 10:47:25 PM

+1 Boost

I've been waiting for this since I bought my first Audi. They MUST show the DTM races, not just ALMS. Audi sponsored Skiing events may not be that bad either. Bring it on baby!

TheRealJT - 10/28/2005 11:54:28 AM

+1 Boost

Another way to bleed money.

janos2769 - 10/28/2005 1:26:13 PM

+1 Boost

the bleeding is happening in sourcing, production and who knows how much in executive compensation/bribing (VW)... not in Marketing.

I think it is a great and original idea!