Pontiac Trans Am Firebird may return

Pontiac Trans Am Firebird may return
When GM submitted its viability plan to Congress in December it said that it would reposition Pontiac as a “niche” brand but offered no time schedule or details. According to Susan Docherty, Pontiac dealers may have to wait until next year to learn GM’s strategy for the brand.

“The Pontiac decision is pretty low on the priority list for right now,” Docherty, vice president of Buick-Pontiac-GMC, told Automotive News. “The decision we make for Pontiac is not going to be the savior for GM.”

One possible future vehicle includes a rear-wheel-drive sports car that brings back...
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mercuryguymercuryguy - 4/14/2009 12:58:11 PM
-5 Boost
The only real success at GM is Cadillac and Corvette.

Cadillac is a very well respected car and the Nothstar engine is simply legendary. GM should just build Buick as there cheap, miser car, and Caddy for their high-end car. Chevy ruined their brand name with the cheapening of the Impala. Go figure, a 57 Impala was a beautiful car reduced to junk by the 21st century with engineers and management pursuit of cutting corners to rip people off. Chevy could have sold more Impalas today if they just built them off the old 1957 blue prints instead of finding ways to build using materials of cardboard and plastic.

What ever happened to the Buick Riviera? That car in the late 60s was a movie star car and carried on the tradition of the Packard.

Of Course. With the huge applause of the coming Camaro, it only makes sense to build a higher trim Level Trans Am, but having a ton of models doesn't make sense anymore. Just build good niche cars without chasing Lexus and Mercedes.

Scrap Chevy, Build Buick, Caddy and a few nitch models comprised of Corvette, Firebird and Camero.


LACMANLACMAN - 4/14/2009 1:06:54 PM
-5 Boost
I agree with most of what your saying. This was my plan for GM:

***Scrap four brands and keep four brands.***

Send Buick-Poniac-GMC the way of Oldsmobile and sell Saab.

Keep Chevrolet, Cadillac, Saturn, and Hummer.
---

So new models wouldnt go to waste: G8 would be given to Chevrolet (Imapla), Lacrosse would go to Saturn (slot above Aura), Enclave to Cadillac, and the new GMC Terrain could go to Hummer as the H4.

Idk, thats just my opinion.


r_driver04r_driver04 - 4/16/2009 1:13:56 PM
0 Boost
I say Hummer and Pontiac get axed. Buick is borderline and crosses into Caddy territory. Both are for older consumer though. Saturn is a keeper to maintain GM's fwd thinking.


mini22mini22 - 4/14/2009 1:14:26 PM
+2 Boost
Now that the Camaro is in production why does GM need a Firebird Transam? Assuming Chrysler stays in business with Fiat's help,you've got the Challenger,the Mustang,the Camaro. You know that the Firebird would be built off the Camaro chassis but be more expensive. To me it's GM going back to it's duplication ways again. This is one of those issues that got them into trouble in the first place. Lutz tried with the Pontiac GTO. That fizzeled. Now you've got a lot more competition including Chevy.It doesn't make business sense to me.I think at this point if Ponitac remains as a nich brand then it must offer cars that are significantly different then the rest of GM's car line up.I would therefore go with a 4dr coupe concept for Pontiac on a few models and keep the Solstice. That's what's Ford's problem with Mercury. The Milan is nothing more then a restyled Fusion,which is again a Lincoln MKZ.


Joe_LimonJoe_Limon - 4/14/2009 2:02:56 PM
0 Boost
I would be happy if Pontiac ditched all of their economy cars... good bye G3/5/6... and it it's place, Hello abandoned G8 ST, Firebird, and for good measure, keep the Solstice and regular G8... Pontiac needs to become GM's sports division, while Caddy stays GM's luxury division...


ShredmoShredmo - 4/14/2009 3:18:52 PM
+1 Boost
I want the G8 wagon. That is all.


91z4me91z4me - 4/14/2009 3:31:02 PM
+1 Boost
HyundaiSmoke can you not spam as much it gets REALLY old! If you are going to post then just post, don't post 3+ posts in a row.


Type707Type707 - 4/14/2009 9:28:00 PM
+3 Boost
Here we go again with the Retro comeback. All I know is if they're going to bring back the Firebird the looks gotta be better than that 4 door image right there.


wooodwoood - 4/14/2009 11:31:17 PM
0 Boost
Sad that Pontiac will have a decision by next year still when it desperately needs a decision now. What will Pontiac dealers do in the meantime? GM should really disband these brands. They are too intertwined to make a difference and be exciting.


tangotango - 4/15/2009 4:21:07 AM
+3 Boost
Hold on a second! Bob Lutz hasn't even left yet and the morons that got GM in this position to begin with are back at their evil ways?!? Lutz said it over and over that there should be NO Pontiac version of this car. It is not the time for it. There is no room for it. It's typical American manufacturer thinking that if somebody doesn't want a Chevy parked in their garage they can sell them that same Chevy with a Pontiac badge. FAILURE looms if they continue on this path again. GMC and Pontiac need to die more than Saturn does.


1evlaudi1evlaudi - 4/16/2009 1:19:46 PM
-1 Boost
http://www.reuters.com/article/GCA-autos/idUSTRE53F0AD20090416


mercuryguymercuryguy - 4/18/2009 2:40:59 PM
+1 Boost
I really don't understand the love for Saturn. Saturn seems the least likely to hold resale value. Buick seems like a nicer car and has a long tradition of nice shapes and interiors. Saturn reminds me of a miser car. I'm not sure what GM's goal was in the making of that brand. Why not just apply forward thinking to the Buick brand. Do you really need to create another division to inspire the engineers and designers?


mercuryguymercuryguy - 4/18/2009 2:44:45 PM
+1 Boost
the GTO failed because it was just a Cobalt on steroids. Yet another jelly-beaned plastic car with a high horsepower engine. The big engine isn't enough to inspire when you are sitting in a cramped seat looking at a black plastic dashboard.


2003m32003m3 - 4/29/2009 3:50:26 AM
+1 Boost
The recent announcement by GM to shut Pontiac down provides a clear answer: there will be no new Trans Am and no new Firebird. Personally, I will no cry over it as I am not a fan of American muscle cars. But from a historical viewpoint, this is another American icon that has bitten the dust.

One day they will teach in MBA classes, using the example of the American auto industry, how NOT to run a business. Once a legend that the rest of the world looked up to, it has been reduced by incompetent management and labor unions to a struggling loser begging the government for a handout to survive.



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