Saturn Spin Off To Sell A Variety Of International Models

The proposal is to spin off Saturn as, you guessed it, a different kind of car company.  Where did I hear that before?

A new company would be formed called the “Saturn Distribution Co.”  It would utilize the high customer satisfaction ratings that Saturn’s 450 national dealerships enjoy as a network to sell vehicles.

The cars that would be sold however would be sourced from several different carmakers including large international brands.  The cars would be built to order as new the Saturn would retain its own design center and create vehicles based on what customers want.



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DesertDinosaur - 4/17/2009 3:54:56 PM

+2 Boost

This sounds like a tragic logisitical nightmare. It might look like a wonderful opportunity on the new car showroom floor, but I hope somebody thinks this idea through very carefully before it unravels in the parts department and service bays.

dumpsty - 4/17/2009 10:48:00 PM

+3 Boost

If this investor group/partnership is real, it won't really matter to them if GM shifts Opel vehicle sharing to the Buick brand in the US. A move like this would effectively give new "life" to Buick's recent blandness in the US market and keep the overall design language separate from Chevy & Cadillac.

But in doing this, the new Saturn Dist Corp wouldn't be able to effectively sell Opel branded vehicles in the US.

roundwego - 4/18/2009 9:02:20 AM

+2 Boost

It's going to be a Chinese invasion.