BREAKING: Porsche Selling All Major Assets To Volkswagen What Does This Mean For The Future?

This is the expected outcome of the merger. This will make VW-Audi-Porsche an extremely strong player covering every niche in the market with huge economies of scale and marketing potential.

It kinda reminds me of TOYOTA :)

I think this means that now Porsche SE can legally acquire more shares of VW to increase its ownership without many complications. I think an earlier article rumored this very plan.

See Porsche AG automotive unit & holding company to VW to officially make Porsche AG a subsidiary of VW. Then Porsche SE can continue to purchase ownership shares using the funds that got from selling the auto & holding units.

Considering Toyota taught Porsche the lean and mean cost control model, this could be enormous.

Don't quite understand how Toyota's cost control process comes into the picture here?

mike, if i remember correctly from one of my management courses, the American went to Japan to teach them because no one in the US listened to him. IBM and GM are two examples of companies that haven't learned until it is(almost) too late.

mike, you need to get OVER your anti-japanese stereotypes.

yes, they exported cheap toys in the 1950s/60s, because there was a MARKET for them in the u.s.

but they also exported high quality CAMERAS (FAR BETTER than the Kodak junk, which were by comparison like the "cheap toys!"), home electronics, and motorcycles which outclassed any Euro bikes, to say nothing of Harleys which still used 1930s technology and could only rely on brute cubic inches for comparable power.

all this was but a prelude to the tech of japanese CAR engines which also overhauled all competitors in their respective classes. and of course, japanese bikes (and engines in custom frames) are THE dominant force even in europe today.

UPDATE: Porsche Denies Report On Sale Of Sportscar Ops To VW

Porsche cried uncle.

First to go...Porsche Panamera. I knew it was doomed, but who would have thought that quick.

EL34 you are correct...Porsche has denied the story. I find it hard to believe that Porsche would sell their crown jewels to VW.

IMO POrsche shareholders want to take their money and run while the price is high. Porsche the automaker, will merge with VW to become a giant. It is also not far that when times are hard, VW and Porsche will be sharing parts and suppliers and platforms, etc. If I were in the market for a Porsche, this is a good time to consider blowing your pension or retirement fund (whats left of it), as this current line up is the last of the truly independent Porsche automobiles as we know it. Their independence as a manufacturer's days are numbered. This is just my opinion.

hmm...Porsche designed the orginal Beetle. VW, Porsche, and Audi are linked hitorically, families (One of Horch's sons married into Porsche) and the list goes on. So, this is a natural completion of the circle of all three carmakers.

viso, let's just hope no hereditary diseases run in this royal car family.

Aren't the Cayenne and VW Toureg sharing the same platform already.
Knew a person with a 70's model VW that had a Porsche engine. Sounds like a lot of sharing has been going on for the last 30-40 years, so I don't think this merger is more than just giving the 2 controlling families more shares in a single, more competitive company.

based on the logo presentation autospies created...we know which one is the male and which one is the female. DAH DAH DAH.

Porsche and VW taught Toyota how to make profit in economic crisis:
VW profit 2008: USD 6 billion
Toyota loss 2008: USD 5 billion

porsche went to Toyota to learn how to make hybrids.

porsche went to Toyota to learn how to make efficient assembly systems.

despite initial poo-poohing by other euro brands, Opel built a LEAN ASSEMBLY plant, using toyota know how gleaned by parent GM, from the gm-toyota operation in fremont california. the highest quality, defect-free, non-japanese cars in europe then started coming from there.

other european makers had BARELY gone from 'craft' to mass assembly, at the time toyota's lean assembly system made mass assembly obsolescent.

vw's biggest advance at that time: getting CHEAPER parts by squeezing suppliers, under the tutelage of carlos "the knife" ghosn. (who subsequently took nissan down the same path.)

correction: ghosn came much later. toyota's Lean Assembly system was started in the late '50s, although it was polished over a nearly 20 year time span.

Out of curiousity, How do your mods affect your warranty? I would hate to buy America's best warranty and trash it with too many mods.

interesting historical bit: the original Dr. Porsche designed the VW for hitler. variants served the german army as their "jeep."

imprisoned by the French after the war, his son developed the porsche sports cars to earn money to ransom Dad out from the French.