Toyota Posts A "Chrysler Like" Sales Decline Of 42.2% In April - Lexus Sales Remain Unimpressive Down 39.2%

Toyota Posts A

Toyota Motor Sales (TMS), U.S.A., Inc., today reported month-end sales of 126,540 vehicles, a decrease of 41.9 percent from last April, on a daily selling rate basis.

The Toyota Division posted April sales of 112,345 units, a decrease of 42.2 percent from the same period last year. The Lexus Division reported April sales of 14,195 units, a decrease of 39.2 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded April sales of 70,662 units, down 41.6 percent from the same period last year. Camry and Camry Hybrid remained Toyota's volume leader in April, posting combined monthly sales of 25,324 units. Corolla recorded sales of 18,534 units. Yaris reported sales of 8,118 units for the month. The Prius mid-size gas-electric hybrid posted April sales of 8,385 units.

Toyota Division light trucks posted April sales of 41,683 units, down 43.1 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with sales of 11,126 units. The Tacoma mid-size pickup reported sales of 9,027 units for the month. The Tundra full-size pickup recorded April sales of 6,156 units. Highlander and Highlander Hybrid posted combined sales of 5,595 units.

Scion posted April sales of 4,442 units. The xB urban utility vehicle led the way with sales of 2,036 units. The tC sports coupe recorded sales of 1,526 units. The xD reported sales of 880 units for the month.

Lexus Division

Lexus passenger cars reported April sales of 7,189 units, a decrease of 47.8 percent from April 2008. Passenger car sales were led by the ES entry luxury sedan with April sales of 3,549 units. The IS entry luxury sport sedan posted combined sales of 2,324 units. The LS flagship luxury sedan recorded combined sales of 765 units. The GS luxury sport sedan reported combined April sales of 468 units.

Lexus Division light trucks recorded April sales of 7,006 units, down 26.9 percent from the year-ago month. Lexus sales were led by the RX and RX Hybrid luxury utility vehicle, which posted combined April sales of 6,237 units. Thanks to strong sales of the new 2010 RX 350, the RX was the industry's best-selling luxury vehicle for the month of April.

TMS Hybrids

TMS posted April sales of 12,223 hybrid vehicles. Toyota Division recorded sales of 11,516 hybrids for the month. Lexus Division reported April sales of 707 hybrids.


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LexusKindaGuy12LexusKindaGuy12 - 5/1/2009 11:03:53 PM
+4 Boost
"RX was best industry's best selling luxury vehicle"

wow


david999david999 - 5/2/2009 7:05:09 AM
+1 Boost

There are 2 main reasons for the decline in sales over the last 6 months (1)Nobody is really buying cars right now (2) Lexus is not anyway near its' rivals in offering the type of financial incentives required to get people to buy.


AlexTxAlexTx - 5/2/2009 10:19:20 AM
+5 Boost
Hey David... Nor is Audi.. they are offering the least amount of incentive and sorry to disapoint you but Lexus did increase their incentive last month.
Looks like the IS has run out of breath.... only 2,324 sold....


david999david999 - 5/2/2009 4:34:20 PM
+2 Boost

Sorry AlexTx,
You are mistaken about the incentives. Lexus had some at the end of last year to help push sales of the outgoing RX. Mercedes and BMW are close to $5000 across the board, and Lexus has close to $1800 on some models.
As for sales, I think when the HS250 starts selling later this year the numbers will go up. Lexus expects this vehicle to be a volume seller.


AlexTxAlexTx - 5/2/2009 4:52:16 PM
+3 Boost
Ig as prices stay the way they are, the HS won't make any sense.
Look at how many Prius are sitting on dealer's lot.
And sorry, but Lexus has increased drastically their incentives lately...


david999david999 - 5/3/2009 9:00:24 AM
0 Boost
Rememeber, people usually wait for the new model to buy. The new 2010 Prius hits U.S. showrooms around the middle of May.


JordanskiJordanski - 5/2/2009 12:35:27 AM
+2 Boost
I can't believe that only less than 4,000 Venzas have been sold! Ours was built yesterday. The demand for Venza is much greater than the supply. We got lucky; we ordered ours at the end of March - the dealer says we should get it as early as next week. The waiting list as of late is approximately twelve to sixteen weeks! It's funny how Toyota still manages to function normally while experiencing "Chrysler Like Sales Declines".


JordanskiJordanski - 5/2/2009 12:12:08 PM
+2 Boost
1UAW should be the last person to talk about basing other vehicles off of each other. *Cough, Cough LAMBDA*

I hate GM with a passion. People who hate Toyota should actually go DRIVE a Toyota back-to-back with anything GM.


JordanskiJordanski - 5/2/2009 12:13:18 PM
+2 Boost
By the way 1UAW, Venza rides on an independent platform.


roundwegoroundwego - 5/2/2009 11:12:19 AM
-5 Boost
I WANT TOYOTA TO DIE SSSOOOO BAD!!!


lexworldlexworld - 5/2/2009 4:27:42 PM
+3 Boost
Well roundwego yugo first man it ain't gonna happen! Toyota is still the big dog and will remain in that position as long as there are haters and lovers alike. So there you have it! Trust me you'll be gone from this site long before Toyota comes close to losing it's position. Ha ha ha ha ha!!!!!!!!!!!!!!


kpaxxkpaxx - 5/2/2009 6:15:47 PM
-2 Boost
RX high sales are due to incentives to get ride of the old model design. Just to put things in perspective!


XYZZXYZZ - 5/3/2009 6:39:16 PM
0 Boost
LOL!

i've mentioned before, bmw and mb sales are higher ONLY because loyalists are on a warranty TREADMILL. those cars cost so much to keep fixing once the warranty runs out, they HAVE TO get a new car.

toyota and lexus owners have the LUXURY of choosing ANY year after their warranties expire, to splurge on a new car. and in these times, it only makes sense to keep your car longer. i see dozens of toyotas over 20 years old still used as daily drivers.

once the economy recovers, toyota and lexus will have more 'pent up demand' unleashed and their sales figures will likely explode past all competitors!

all this, before even factoring the incentives games.




jeeka715jeeka715 - 5/4/2009 1:56:01 AM
0 Boost
Way to go OO9, yet another swipe at Toyota by linking their sales figures to a near dead company in order to lessen the Toyota brand as a whole. I understand that you structure your titles in a way that allows you to simply insert your chosen adjective, brand and numbers, but when you make that kind of leap, it just makes me want to call you out and keep you honest. Yet, in your BMW title, you then say "BMW UP!" (fact) over Lexus (why only Lexus and not Audi or MB????) You have a boner for taking shots at TMC, admit it. I love my BMW's as well, but seriously......


Agent009Agent009 - 5/4/2009 12:55:41 PM
+1 Boost
It got you to respond now didn't it?
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