Hyundai Sales Dip 14% In April

Hyundai Motor America today announced sales of 33,952 vehicles in April, a 14 percent decline versus April 2008, in an industry expected to be down more than 30 percent.

"We had strong sales of our Accent and Alabama-built Sonata, up 26 and 7 percent, respectively, and the best sales month yet for Genesis," said Dave Zuchowski, Hyundai Motor America vice president of national sales. "Most importantly, we've delivered a 20 percent increase in retail market share. Hyundai outperformed every brand in retail market share increase in the first quarter, and that strong retail performance continues into our traditionally strong spring/summer selling season."

All new Hyundai vehicles sold in the U.S. are covered by America's Best Warranty. In addition, the Hyundai Assurance Program is now offered on all new Hyundai's leased or purchased at a participating Hyundai dealership. Hyundai Assurance provides protection from certain income-changing life events, allowing consumers to return their vehicles in the first year of ownership without impacting their credit histories, while covering vehicle depreciation (negative equity) up to $7,500.

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Joe_Limon - 5/1/2009 11:26:07 PM

+3 Boost

Makes sense, people will still buy cars, when money's tight they tend towards cheaper cars.

PerformanceGuy - 5/4/2009 5:30:13 PM

+1 Boost

That is what I was thinking. When the country is in the middle of a recession, of course the cheaper products are going to outsell the higher more expensive ones, so not sure what the big deal is. This also explains why SPAM sales have gone up more than Steak or Chicken.

onetime - 5/1/2009 11:37:35 PM

0 Boost

Hyundai-Kia is the new Big 6. In April 2009, it was ranked 6th selling 59,558 vehicles beating Nissan-Infiniti that sold 47,190. Hyundai-Kia made up 7.3% of U.S. market share, and Nissan-Infiniti made up 5.8%. Major change seems to be happening in the U.S. auto market these days.