Audi Continues To Gain Luxury Market Share By Dipping a Only 9.3% In April

Audi Continues To Gain Luxury Market Share By Dipping a Only 9.3% In April

Audi today announced sales for the month of April totaling 7,010 units sold. Audi predicts the April numbers will represent the brand's largest market share of 2009 within the U.S. luxury vehicle market when monthly industry sales are compared to year-earlier results.

Bolstered by continuing strong sales of the Audi A5 and Q5, the U.S. imported luxury vehicle market share for Audi models reached a record of 9.2 percent in April. That compares to 6.6 percent in April 2008. This continues a consistent gain in the Audi U.S. market presence in recent months. Through the first four months of 2009, the Audi imported luxury market share stood at 7.8 percent compared to 6.4 percent over the first four months a year ago.

One of the bright sports for Audi sales in April was strong demand for the new Audi Q5 luxury crossover vehicle. In just its second full month of sales, the Audi Q5 again surpassed 1,000 sales with a reported 1,212 units sold in April.

The Audi A5 maintained its solid sales regardless of the challenging market, surpassing April sales from last year by 40.5 percent, due to 680 units sold this April. The A5 has recorded 2,434 total units sold in 2009, an increase of 45.4 percent over the same time last year.

"Audi has been building momentum as clearly demonstrated in the increase of our market share so far this year," said Johan de Nysschen, President, Audi of America. "We have invested in our dealerships and we have invested in innovative new vehicles. Those investments are building the Audi brand both in our market and in the minds of consumers."

The pioneering Audi TDI clean diesel technology made its way into U.S. markets in a limited release this past month. For the month of April, 253 of the 672 Audi Q7 units sold featured advanced TDI technology.

Audi recorded 2,604 Certified Pre-Owned (CPO) units sold in April, and has now reached 10,519 CPO sales in 2009.

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IamEvilHomerIamEvilHomer - 5/2/2009 8:06:00 PM
-3 Boost
last word by whatthe! you win.


aarononymousaarononymous - 5/2/2009 11:51:32 AM
-4 Boost
do you understand the concept of market share? very simple


aarononymousaarononymous - 5/2/2009 12:38:03 PM
0 Boost
exactly, they are loosing less, therefore they are GAINING market share. Everyone's sales are down, if Audi sales aren't declining as bad as the others over the course of a few months the arguement could be made that they have stronger sales.


JustaCarJustaCar - 5/2/2009 12:46:32 PM
-3 Boost
No spin here Whatthe. Simple facts. Something you obviously can't handle.
Audi has been steadily gaining market share even through this slow economy. Goes to show that Audi is not a mass market luxury brand. Those who buy Audis buy them because they appreciate them. They don't over-stretch their budget to buy a car they can't afford just to impress their neighbors.


aarononymousaarononymous - 5/2/2009 4:02:53 PM
0 Boost
OK I know I'm wasting my time trying to reasonable to you, so if they lose less becasue they have less to lose, what happened to Infiniti & Acura?


aarononymousaarononymous - 5/2/2009 2:52:05 PM
-1 Boost
Ok so what's your point. They have new cars that are selling...so they shouldn't sell them anymore?

Great point....




theoptimisticpessimisttheoptimisticpessimist - 5/2/2009 3:20:21 PM
-1 Boost
Great numbers for the new Q5.


VISOVISO - 5/2/2009 3:27:57 PM
-3 Boost
Whatty - do you understand anything regarding business. It is not the volume total that counts but the amount of vehicles sold per dealer. Audi has less dealers than say BMW and MB in the USA. They could not sell as much even if they wanted to because the coverage of dealers in the US is not there yet. Therefore, their dealers are doing very well compared to their competition. One of the reasons Automotive News did a study saying Audi dealers are not one of the most profitable and sought after. Audi did not sell the farm like BMW. So, yes they do not sell as much volume to volume, but Audi is doing way better than BMW, MB, or Lexus profit wise and otherwise.


VISOVISO - 5/2/2009 3:28:47 PM
-3 Boost
Correction: Audi dealer are one of the most profitable and sought after.



JustaCarJustaCar - 5/2/2009 4:07:39 PM
-2 Boost
Second to last how?




JustaCarJustaCar - 5/2/2009 4:10:45 PM
-2 Boost
C'mon WhatEver. That was a leading question.




ualluall - 5/2/2009 4:03:30 PM
+3 Boost
Sorry, but its been a while i have met someone as stupid as "-Whatthe". Lol


GermanNutGermanNut - 5/2/2009 4:36:33 PM
+1 Boost
Whatthe let me show you why Audi has done far better than BMW and MB in terms of how its sales have fallen much less on a percentage basis:

For all of 2008, Audi posted a 4.1% increase in sales whereas BMW posted a 5.8% decrease and Mercedes-Benz posted a 5.1% decrease

Audi's first quarter GLOBAL sales, yes GLOBAL, meaning the ENTIRE WORLD, fell 16% for the first quarter of 2009

BMW's first quarter GLOBAL sales, fell 21% during Q1 2009

Mercedes-Benz's first quarter GLOBAL sales fell 25% during Q1 2009

In the U.S. Audi's sales for the month of April fell only 9%. BMW's sales fell 41% in the U.S. for the same time period while MB fell 28% in April.

Furthermore, Audi continue to outsell BMW and MB in China, which as we all know, is now the world's largest car market surpassing the United States for each of the first 4 months of 2009 in terms of sales.

BMW's 2008 net profit FELL 90% to 330 million Euros. Audi's 2008 net profit INCREASED 32% to $2.1 BILLION Euros.

I think we all see that Mercedes-Benz and BMW are seeing much larger drops than Audi BOTH on a GLOBAL basis as well as in the United States.

I know the truth hurts doesn't it.......





VISOVISO - 5/3/2009 3:23:26 PM
-4 Boost
Audi is also the leading premium brand in Europe. Whatthe if don't like Audi fine, but don't waste everyone's time posting dumbass opinions with no factual basis.


GermanNutGermanNut - 5/2/2009 4:46:12 PM
0 Boost
Also, the exact reason why BMW and Mercedes-Benz have seen much larger percentage declines than Audi on a GLOBAL basis is because they are so heavily reliant on the U.S. market which as you can see has collapsed right in front of your eyes (BMW sales down 41% for April while MB sales fell 28% in the U.S.)

Let me show you why Audi is doing much better than Mercedes-Benz and BMW globally:

Last year Mercedes-Benz sold 1.1 million vehicles worldwide. Audi sold 1,003,400. So roughly a 100,000 difference.

This year, through the first quarter of 2009 Audi sold 210,000 vehicles. Mercedes sold 216,000. A difference of 6,000. If you multiply 6,000 by 4 you get a difference of 24,000 cars between Mercedes-Benz and Audi GLOBALLY for 2009.

So in 2008, Merceds-Benz outsold Audi by 100,000 cars
In 2009 Mercedes-Benz is predicted to outsell Audi by only 24,000 cars, if that.

I think you see what is coming for Mercedes-Benz in the very near future.


IamEvilHomerIamEvilHomer - 5/2/2009 8:08:35 PM
-1 Boost
and it looks like VW is taking back control from Porsche


1evlaudi1evlaudi - 5/3/2009 12:07:04 AM
-2 Boost
what? No whatte reply to this yet? Huuummm, I wonder why.
Good job germanNut... thank you for shutting his trap.


IamEvilHomerIamEvilHomer - 5/4/2009 1:14:28 PM
-5 Boost
with Audi's new business plan it is good to be an Audi dealer. If you bought a BMW or MB dealer you will pay top dollar and be buying a declining marketshare. Audi is still a good value to buy and has a lot of upside. Good profit, protuct, marketing and a franchise value sounds like a great franchise purchase to me.


VISOVISO - 5/3/2009 3:27:20 PM
-3 Boost
You drive Hyundai. Not exactly firing on all cylinders are you. Don't compare a Hyundai to an Audi. Not even in the same league yet alone planet.


VISOVISO - 5/3/2009 11:48:33 PM
-3 Boost
whatte=amazingbimmer=amazingidiot. The only wannabe is you. Doubt you could afford the rim of an A3 yet alone an A3 not to mention the rest.


1evlaudi1evlaudi - 5/3/2009 10:36:27 AM
-3 Boost
Whatte,
have you ever heard of spellcheck? Oh, and please keep going to school because your grammar is just plain terrible. Unless you were a bit frazzle by GermanNut comments and you lost your temper on the keyboard. Then maybe a shrink could be of help. It's okay, we are all here for you. See us as your support group.
One day, you will understand what people write, one day you will do your diligent research before posting something, one day you will be all grown up.
Have a great day.


GermanNutGermanNut - 5/3/2009 12:12:51 PM
0 Boost
It's perfectly fine with me if Audi is second to last in the U.S. market right now. Audi's marketshare is growing very quickly as we can see. From the end of 2008 to May 2009, Audi's marketshare in the U.S. has steadily increased.

Furthermore, the U.S. is only the second largest car market in the world behind China. We all know who is the clear leader in the Chinese market don't we? Oh, by the way, I don't know if you have heard of a place called Europe, but over there Audi too is now number one.

See a pattern by chance??? Leader in China, leader in Europe, increasing marketshare in the U.S......

Keep arguing to save yourself time Whatthe. 2015 is not too far away and with BMW's profitability and global sales falling off a cliff while Audi is showing much smaller decreases in profitability and sales what you thought is the inevitable, will soon be reality.





GermanNutGermanNut - 5/3/2009 12:13:41 PM
-2 Boost
I don't care if Audi is dead last in the U.S. market if they are #1 globally.


VISOVISO - 5/3/2009 3:28:38 PM
-5 Boost
Dude, what are you smokin'? Can I have some. Rebadged old bodies? Seriously, how stupid can you get.


DenaliDenali - 5/3/2009 3:53:46 PM
-3 Boost
most of u dont understand there are no cheap AUDI MODELS in the US thats why they lose...FACT

Europe, China etc...have 10 different models of A4,5,6,8, etc, they win overseas...FACT

LMAO @ u can get an S8 with no leather in Europe...FACT


VISOVISO - 5/3/2009 6:30:43 PM
-1 Boost
What is your point? Lose what? Audi is doing fine. Drive around LA a bit to see that. Anyway, Audi is not chasing volume in the US, hence their higher residual values over BMW and MB.

Also, what is your point regarding China and Europe. BMW and MB also sell cars without leather and plenty of entry level models to move volume. I mean in Germany MB is a taxi. As for China, both MB and BMW are replicating Audi's plan in proliferation of models so it doesn't say much. I can get a 7-Series with cloth in Germany as well. What does leather have to do with luxury anyway? MB And BMW have A-B Classes and 1-Series in Europe as well with plenty of econobox style choices. Your assumption that BMW and MB sell more expensive versions in these markets it simply BS. Get your FACTS straigth first...FACT and FACT and some more FACT.


chewychewy - 5/3/2009 6:38:43 PM
-2 Boost
Really where did you get such an idea. The S8 obviously comes with leather standard, you can also get Alcantara/leather seating for no charge, or upgrade leather. Either way, the S8 starts out @ 103,200 Euros, very cheap.

Go look up the configurators for BMW/MB in Europe, very different from the US one.

The standard 3 series in Germany comes with 143 horsepower, cloth seats, manual climate controls, steel wheels with hubcap. Power windows, cupholders, armrest, are all optional extras.


VISOVISO - 5/4/2009 12:03:50 AM
-4 Boost
I already know what Audi offers globally. There is no way you could teach me anything in that regard. Stick to Hyundai.


VISOVISO - 5/4/2009 12:00:59 AM
-3 Boost
Please point out to me how SAAB is capturing any sales in the US, yet alone the globe. Do you follow any automotive industry news? Buick sells pretty much only n China, SAAB is seeking a buyer to avoid collapse, and has lost billions of Euros with sales in decline. Lincoln is all but dead with two models and no global presence and needs major restructuring to be viable in the US market. And Infiniti is only a US selling brand that has recently began sales in Europe and is no where compared to the biggest global premium brands. Remember everyone wants to be BMW, Audi, and MB (though not so much BMW and MB with their huge loses and diminishing returns). And I agree with you that Hyundai is doing well, and I applaud them for it. I have owned three Sonatas in the past when I was younger and they were very reliable, and I enjoyed them very much. So, yes if I were to buy a mass volume car, Hyundai would be big on my list of choices along with VW and Subaru. The new Genesis is heads above an Avalon or any level entry Lexus such as the ES. Lexus has the most to worry about in terms of Hyundai's luxury push. But Hyundai is no Audi or Mercedes- Benz. And I don't mean that from arrogant point of view, but from an achievement point of view. Hyundai is definitely in ascendance though.


GermanNutGermanNut - 5/4/2009 2:31:20 PM
-3 Boost
Look at how Audi's amazing business model has paid such incredible dividends for the company:

First they actually post a significant sales INCREASE for 2008 while BMW and MB post DECREASES

Audi's profit increases 32% to 2.1 BILLION Euros. BMW's profit FALLS 90% to 330 MILLION Euros

Audi has seen consistently smaller percentage declines both in the U.S. and Globally vs. BMW and MB

Audi has gained marketshare in the U.S consistently from the end of 2008 to current day 2009

As the U.S. market continues to stay in collapse mode BMW and MB will continue to get hurt much worse globally

Audi has released a string of new models including the A5 and Q5 which are both selling extremely well

Audi will narrow the sales gap with MB from 100,000 to LESS THAN 25,000 in just 1 YEAR.

Audi will remain profitable in 2009 whereas BMW is not looking to make a profit for 2009

As Audi of America President Johan de Nysschen indicated Audi will not "BUY SALES" like BMW and MB have been doing thanks to their huge discounts in order to move volume.

Audi's strategy is sales growth due to profitability NOT cheap lease deals like BMW. I guess when you sell the farm it's a huge risk and clearly BMW's 90% decline in profit shows that.


Audi has long been the market leader in the largest car market in the world, China and is now the market leader in Europe.

GOD, Audi has truly done some amazing strategic planning in terms of deciding what markets to enter and how to sell its cars. The design team has done some great things, but, most importantly, Audi will continue its plan of devoting $ 3.7 billion to new product development over the next 5 years.

MB is next to fall......




GermanNutGermanNut - 5/4/2009 4:16:26 PM
-3 Boost
Don't feel sorry. I know you love being on this site again AmazinBimmer. Don't worry, your second ban is coming very soon.
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