Honda planning to invest big amount of cash into Pioneer

In our modern times, in-car technology is becoming to buyers as what’s under the skin. That’s why the Japanese carmaker Honda is planning to invest a sizeable amount of cash into Pioneer, one of the most popular giants in the world of electronics.

This was made public by Honda explaining that Pioneer is moving away from its television production operation to focus rather on car electronics. This is advantageous for Honda, as it expects to benefit from the know-how of Pioneer in this area. It has been reported that Honda plans to inject Pioneer with tens of millions of dollars, which should be sufficient to provide it with leverage in the automotive technology of the electronics giant, which consists of in-car navigation systems, stereos, entertainment units, with the more advanced next-generation Blu-ray players as a big possibility. Japanese industry analysts say that the planned investment of the carmaker makes sense because the amount to be invested is not significant in relation to the bottom line of the company but is sufficient to provide it with a partner in the production aspect of automotive electronics.
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jgf330xi - 5/4/2009 11:08:24 AM

+5 Boost

Glad this old news finally made it here.. Autospies has become a place for old news... I read this one late last week..

LexSucks - 5/4/2009 1:00:57 PM

+1 Boost

Just because they are using Pioneer doesn't guarantee that the systems will be decent. My EVO MR has the $2500 option "Rockford Fosgate" stereo and its awful. So bad that I'm replacing everything over the winter.

commander104 - 5/4/2009 1:50:08 PM

+2 Boost

Honda knows in this economy people are holding on to their older rides so they're more likely to spend money to make it more livable.

Type707 - 5/4/2009 4:39:01 PM

+5 Boost

They should look into Bose or Boston Acoustics

dodgedart - 5/9/2009 6:54:44 AM

+1 Boost

it should be interesting to see how honda's technological sensibilities influence Pioneer's products. Honda's dash aesthetic and layout has become busier and control dense- how many controls CAN you cram into that space? Pioneer and other automotive electronics have managed to cram lots of buttons, features and crap into really small faceplates... honda has drifted from sensible and simple, pioneer may only hasten this evolution