Is THIS BMW Ad OFFENSIVE To Women? Or Is It ANOTHER Example Of Americans Whining Over Nothing?

Is THIS BMW Ad OFFENSIVE To Women? Or Is It ANOTHER Example Of Americans Whining Over Nothing?
"This ad isn't just visually disturbing. The text is also poorly thought-out. It's for USED cars...and it says, "You know you're not the first." Clearly a sexual connotation meant to depict the young girl as...already having had sex, at least once. This, of course, makes her a sex object, for...the men looking at the ad? It's surely not for women."

"sleazy sexual innuendo is marketing to men at its most lazy - not only alienating women who may have been potential BMW buyers, but riling so many women bloggers in the marketing field, and beyond, that it will surely become a negative blogging influence case study."

If you can't read it, the ad states... "You Know You're Not The First"

Is it truly offensive or is it another example of people whining over nothing?

Thanks to Brandy for the TipOff!

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SHOWTIMESHOWTIME - 5/4/2009 3:07:38 PM
+18 Boost
lol that's a funny add...I'm surprised BMW took that risk cuz we do have a lot of complaining lil bitches who have no sense of humor.


SHOWTIMESHOWTIME - 5/4/2009 4:51:36 PM
+6 Boost
yes spell checker...good catch!


B7FANB7FAN - 5/5/2009 11:50:37 AM
0 Boost
of course its funny you know what if there was a dude on it would it still be offensive.....I think that is nice if anything its attracting more dudes to buy a BMW because of what they might get...lololol...but on the flip side if you need a BMW to get girls....YOU HAVE NO GAME.....I was getting them in a camry so its not hard....lol....now that i have a 05 7 series I dont even talk because they already know....


Bmw8terBmw8ter - 5/4/2009 3:09:24 PM
-5 Boost
I couldn't care less about whether or not this is offensive to women but, they could have chosen a different ad I'm sure. This ad is going to confuse a WHOLE lot of people. It's like using a buttplug to promote the WWE.


100tnega100tnega - 5/4/2009 10:01:44 PM
0 Boost
"Could care less," philistine.


NannerPusNannerPus - 5/5/2009 1:05:38 PM
+3 Boost
100tnega, he used that phrase perfectly. You are the one making the mistake. The original expression, of course, was 'I couldn’t care less', meaning “it is impossible for me to have less interest or concern in this matter, since I am already utterly indifferent”. The bastardized and lazy version is "could care less" which is utterly meaningless. Calling him a philistine is probably right on however.


09CTSVforMe09CTSVforMe - 5/5/2009 5:09:40 PM
+2 Boost
Actually, "could care less" isn't meaningless. I could care less about this thread, and if I did care less, I wouldn't have joined it.

However, "couldn't care less" is accurate in Bmw8ter's post.


dgoodsondgoodson - 5/4/2009 3:09:52 PM
+15 Boost
If the ad were run in America, then yes Americans would have a right to be offended. But since it it's an ad in Greece aimed at selling cars to Greeks (who embrace sexuality to a far greater extent than Americans, as does most of Europe), for Americans to get offended at an ad elsewhere aimed at a different target audience just goes to show how naive and un-worldly many of us Americans are. Those people should see how many American products are marketed in Europe with much more aggressive sexual undertones--they're really be shocked.


Bmw8terBmw8ter - 5/4/2009 3:39:12 PM
+4 Boost
I couldn't agree more....and I'm American. It's seems like a lot of people here find being irrational and jumping to conclusions is much easier than applying even the tiniest bit of logic to something.


BremboBrembo - 5/4/2009 3:14:39 PM
+4 Boost
Smart article.


Dr550Dr550 - 5/4/2009 7:47:29 PM
+4 Boost
Tell that to the Korean "comfort women" of WW2 the Japanese abused and still will not admit to or issue a apology. I know many Koreans in L.A. who will never buy a Japanese auto.


caixa2caixa2 - 5/5/2009 9:03:37 AM
+2 Boost
Dude, what's wrong with you??? Korean comfor women a myth??? No slavery by the Japanese in Korea? Are you nuts??? There have been so many accusations and witnesses that it is impossible for anyone to ignore the FACT that there really were Korean comfort women that were raped by whole battalions of Japanese soldiers during the war. Don't come to us with that honorable samurai code when the samurais were long gone. Nothing is "honorable" in war, especially a war where Japan invades Korea and China. The Japanese didn't have to bring slaves to Japan, they made them slave in their own country! My own grandfather was forced to learn how to speak Japanese, guess why??? 'Cause he was made into a slave in his own country where the Japanese forced the population to speak their language, trust me, my grandfather and his whole generation had no interest in learning Japanese! For the record, the past is in the past and we use it to learn from our experiences so we don't make the same mistakes in the future. As of now, I respect the Japanese and have no grudges, only against ignorants who claim that the Japanese at the time were "honorable" and crap like that. It's like trying to say that the holocaust never happened.


abcdabcd - 5/5/2009 1:28:37 PM
+1 Boost
TurboSpyder, He no longer blessed them with many great scientists after the purge in 1933.


abcdabcd - 5/6/2009 2:04:59 PM
+3 Boost
"Poland's all time total of zero Nobel science winners."
TurboSpyder, double Nobel science wins for French-Poland:
http://en.wikipedia.org/wiki/Marie_Curie-Sklodowska
-----
TurboSpyder, to your long list, why since 1999 and not after the second world war? And why you're not distinguishing between Germans and US-Germans who did their work at US universities, live in US like you've done with other countries Noble winners - you've distinguished between Japanese and US-Japanese Nobel winners, for example Wolfgang Ketterle did his work at MIT USA for which he was awarded Nobel or Gunter Blobel also in US and maybe someone else, I haven't checked everyone.
Additionally Adolf von Baeyer from your list wasn't non-Jewish:
http://www.hebrewhistory.info/factpapers/fp044-1_nobel_chem.htm

Before the second war Germans had very good "environment" to do science:
http://www.youtube.com/watch?v=hryNUqG4o_w
(3:45)

Since you're so interested in mathematics, how well Germans now do in "Nobel Prize in math" - Fields Medal, Abel Prize or Wolf Prize? One prize in Fields Medal, three in Wolf Prize(including one US-German) and that's less than weak in basic sciences Japanese. And I had on mind in my comment above many greatest scientists compared to what was before 1993:
"At a banquet, the minister of education asked Hilbert, "And how is mathematics in Gottingen now that it has been freed of the Jewish influence?" Hilbert replied, "Mathematics in Gottingen? There is really none any more." The Nazi regime ended Gottingen's position as the center of the mathematical world."
http://www.math.umn.edu/~wittman/Biography.html


abcdabcd - 5/7/2009 5:57:14 PM
+2 Boost
TurboSpyder, it’s not that I’m delusional but that you’re always showing partially true informations, things that you don’t like you’re omitting. I would normally pass and give Germans credit where it’s due(like I've tried to do until now) but I can’t withstand your giving them credit where it’s not completely due and lowering everyone else achievements. You once said me that I’m not interested in truth, but it’s exact opposide, you’re a guy who main purpose is: if you repeat lies(in your case part truths) long enough peoples will sooner or later believe it as a true.

First thing, about von Baeyer, you used wikipedia, I used more reliable source.

Second thing:
You wrote:
„Plus some Japanese U.S.Japanese
Yoichiro Nambu
Osamu Shimomura
Roger Tsien”
http://www.autospies.com/news/Because-Twin-Turbos-Aren-t-Simply-Enough-BMW-X5-May-Use-Tri-Turbo-Diesel-Engine-42888/

But you haven’t distinguished between German and Germans-US.
---
(BTW:Roger Tsien is an American born and living in US)
---
Osamu Shimomura:
„Nationality: Japan”
http://www.nndb.com/people/626/000173107/
He later moved to US where he did his work for which he received Nobel Prize and he lives in US, so lets say he’s Japanese-US like you say, for your favour.
And it’s similar situation to Wolfgang Ketterle that you listed as a German:
„Nationality: Germany”
http://www.nndb.com/people/036/000027952/
He moved to US where he did his work at MIT in 1995 for which he received Nobel Prize and he lives in US, so you should also list him a German-US

Yoichiro Nambu:
„Nationality: United States”
http://www.nndb.com/people/827/000177296/
He was born and educated in Japan and later becomed US citizen.

And it’s similar situation to Horst L. Störmer that you listed as a German:
„Nationality: United States”
http://www.nndb.com/people/075/000099775/
He was born and educated in Germany and later becomed a US citizen.
And Günter Blobel that you also listed as a German:
„Nationality: United States”
http://www.nndb.com/people/327/000134922/

And these are peoples that I’ve checked, maybe you also listed someone else incorrectly.
-----
TurboSpyder, I showed you how many Germans have won most prestige prizes(Wolf Prize, Fields Medal, Abel Prize) in mathematics, if you count for example last 200 years than Germans contributed more, if you count last 60 years than Japanese becouse they won more these prestige prizes(just like Germans won more Nobel Prizes even if you subtract Baeyer and count separately German-US like with Japanese-US). I showed you also a cause why until 1933 German science and math have weakened and after the war in some cases they have been going to US where they received Nobel prizes (like some Japanese), or received 50 years later Nobel prizes for their discoveries before the war, after the war, to this day they have weakened in science significantly. If I would like to go even further, than, do you remember when I gave a link about industrial revo


abcdabcd - 5/7/2009 5:59:24 PM
+2 Boost
(continuation...)
industrial revolution and that Germany was than backward, you pointed out that they becomed leader in chemical industry some years later, well, I didn't disagree with you:
„The rise of the German industrial giant BASF (Badische Anilin- und Soda Fabrik) was largely based on the leadership and chemical dye discoveries of Heinrich Caro,3 and on the process for fixation of atmospheric nitrogen discovered by Fritz Haber.”
http://www.jinfo.org/Chemistry.html
http://www.basf.com/group/corporate/en/about-basf/history/1865-1901/index

And don't accuse me that I'm lowering German achievements, becouse I'm not, I'm only not overhypeing them like you're constantly doing. I'm only showing you a big picture and I'm correcting your part truths.
----
And if you want to use export as a important index in this case, than Hongkong exported more than Germany per capita and US which has by far most Nobel Prizes exported less than Germany(according to your previous link from wikipedia that you gave me), how do you explain this? Take into account also this information:
"Top 15 Countries for German Exports in 2005
Japan ... $16.5 billion (1.7%)
Top 15 Countries German Imports From in 2005
Japan ... $23.2 billion (3%)"

http://internationaltrade.suite101.com/article.cfm/germany_s_trade_buddies

Now I'm waiting for your half truth explanation.


abcdabcd - 5/8/2009 1:07:15 PM
+1 Boost
TurboSpyder, if you want you may of course reject prestige prizes in mathematics, that's your choice. This is similar to if someone would reject Nobel Prize winners.

And if you interested in ethnicity than none of Japanese Nobel prize winners that you listed has part American ethnicity.

I also not necessary look at legal nationality but if someone did his career in US and is living in US(or even has US nationality) where he has currently in fact the best "environment" to do science he should be listed as part American, as you listed Japanese-US. For example Chinese ethnicity Nobel winners, as I remember, they won prizes after working in US, there's little probability that they would be able to won the prize working in China.

As for the my link about trade balance, I took what I was interesting me - the numbers, I didn’t even look than what is written there. Germans exported less to Japan than Japanese to Germans. Now after I read it I’m surprized that Germans main export industry were textiles. OK, Hongkong wasn’t good example becouse they're part of China, but add Hongkong export to China and you have world leader in export overall, if you want per capita than Netherlands, Belgium, Norway, Switzerland, Ireland exported more, and Finland, Austria about the same, using your link that you gave me earlier, from wikipedia:
http://en.wikipedia.org/wiki/List_of_countries_by_exports
But I still not exceptionally interested in export becouse I'm not intereted in who is doing more money and the biggest export isn't directly linked with the best engineering, science. US is world leader in science and they’re not exporting much per capita.


abcdabcd - 5/8/2009 7:02:33 PM
+1 Boost
TurboSpyder:
"I didn't include ANY German-American winners in the list of German winners but I included a few Japanese-American winners as Japanese winners to make the list of Japanese Nobel science prize winners LONGER. Do you understand that?"

No. Becouse you're lying. I assume you used these sites for infoplease:
http://www.infoplease.com/ipa/A0105785.html
http://www.infoplease.com/ipa/A0105786.html
http://www.infoplease.com/ipa/A0105787.html

Number of Japanese-American on these sites: 0(zero);
Number of German-US or German-UK : 2 - Fritz Lipmann (Jewish) and Hans Adolph Krebs (Jewish) (source:http://www.jinfo.org/Nobels_Medicine.html or wikipedia);
Number of "Germany and US" : 1 - Gunter Blobel (This one you included in your list)

So you didn't include two Germans-US(UK), but even so you would not include them becouse they're Jewish. Than from 2008 you included two Japanese(correctly) and two Japanese-US(also correctly, I explained this above). Where are those Japanese-US that you included as Japanese?LIER. TurboSpyder, you included Japanese Americans which you listed as "Plus some Japanese U.S.Japanese"(Roger Tsien incorrectly, as I explained) and you included some German-Americans(as I explained above) that you listed as "Below is a list of all non-Jewish German Nobel Prize science winners." but some in fact are German-US. If you find my sources from comments above as unreliable use encyclopedia britannica and you will find similar reasults. I don't understand why you still discussing about this issue, simply the sites on infoplease.com has mistakes, you should already surmise this, as well as wikipedia to find out who is/was of Jewish descent.

TurboSpyder:
"Textiles was mentioned at the bottom of the list as one of Germany's exports and then it said "in recent years, traditional German industries like steel-making and textiles have shrunk considerably" but you claim Germany's "main export industry were textiles.""

OK, correction, I wanted to say traditional, whatever that mean, I simply mispelled, misunderstood this one, becouse I didn't take these words on this site as a precise expressions, except precise expression numbers of export-import.

"Did any of those people in the list win any of those prizes you mentioned?"

Check yourself. And the prizes I mentioned are the most presige prizes in mathematics: Fields Medal, Wolf prize, and maybe Abel prize.
--------
"[...]Honda’s new diesel engine[...]"
We already discussed this issue. I'm not changing my statement.

"[...]slav country[...]"
This one we also discussed. There's no point in doing this again, you will reject some fact again and that's all.


abcdabcd - 5/9/2009 3:38:37 AM
+1 Boost
TurboSpyder, do your own list, I not interested only in ethnicity as I already said, I already said you who's Jewish - von Baeyer(wikipedia isn't reliable source to check this, but you use only wikipedia), and who's German-US (in standards that I also described but in ethnicity standards they're Germans), and I haven't checked all peoples from your list. If you think about ethnicity Japanese than your list is almost correct except Roger Tsien(he's non-Japanese) and your expression that two of them are of Japanese-American ethnicity becouse they're ETHNIC Japanese(but I'm not looking only at ethnicity as I already said and for me they're Jap-US):
"Plus some Japanese U.S.Japanese
Yoichiro Nambu
Osamu Shimomura"
http://www.autospies.com/news/Because-Twin-Turbos-Aren-t-Simply-Enough-BMW-X5-May-Use-Tri-Turbo-Diesel-Engine-42888/


And there's no need to compare, I know that you like to mislead everyone but I already said:
"[...]becouse they won more these prestige prizes(just like Germans won more Nobel Prizes even if you subtract Baeyer and count separately German-US[...]".

And no, it's not comlicated, if you would simply use other sources than wikipedia and infoplease and you would use similar standards for Japanese and Germans lists there wouldn't be this discussion.


abcdabcd - 5/9/2009 1:10:43 PM
+1 Boost
TurboSpyder, in US everyone is from somewhere, from longer or shorter period, if we will list peoples according only to theirs ethnicity I afraid that number of US ethnicity Nobel Prize winners would be zero, and this is a little nonsense.


abcdabcd - 5/9/2009 1:20:40 PM
+1 Boost
"from longer or shorter period" --> for longer or shorter period


abcdabcd - 5/10/2009 4:49:35 AM
+1 Boost
TurboSpyder:
As I said, if I would be doing list of Nobel winners I wouldn't list them according to their ethnicity becouse probably every American Nobel winner parents or grandparents or grandgrandparents came from somewhere outside America. Nevertheless if you want you can of course segregate them according to ethnicity but than number of American Nobel winners would be probably the zero. Case ended.
----
You can easility find similar articles about other countries:
"Japan's robotics industry is expected to show robust growth and remain the world leader thanks to growing exports to emerging economies, an industry group said Thursday.

While Japan has become famous for its cutting-edge humanoid robots, the industry's sales are almost all for industrial robots, particularly those that help manufacture cars, electronics and other products.
[...]
"Unlike foreign firms that buy up technology and leave it to a second party to manufacture, Japanese firms produce products from the bottom-up, leading to high-quality products," said the group's executive director Tokuo Iikura. "
http://www.iirobotics.com/bot-news-mainmenu-674/48-personal-robotics/1344-japans-robot-industry-forecasts-strong-growth.html


MrBratwurstMrBratwurst - 5/10/2009 3:53:41 PM
+1 Boost
— TurboSpyder:

| And yet, the Germans still export twice as much
| as the Japanese do.

You simply don't get the whole picture. Germans have no choice. They are sinking in debt. If they don't export that much, their country will go bankrupt.

EXTERNAL DEBT (repayable in goods or foreign currencies)

As percentage of GDP:
Germany.. 160%
USA....... 99%
Japan..... 35%

USD per capita:
Germany:.. $54,604
USA:...... $42,343
Japan:..... $4,528

Source: http://en.wikipedia.org/wiki/List_of_countries_by_external_debt


| See, I was right ... God has blessed Germany.

With debt.


abcdabcd - 5/11/2009 9:56:08 AM
+1 Boost
TurboSpyder,
Or to backward east parts of Germany, to what was in the past East Germany, and leave it in the more developed west parts, what was in the past West Germany:
"While Germany continues to be a top performer in world trade, domestically the German economy has become one of the slowest growing economies in the euro zone. One reason is because the integration of the backward eastern German economy continues to be a costly long-term process, with annual transfers from west to east amounting to roughly $70 billion."
http://internationaltrade.suite101.com/article.cfm/germany_s_trade_buddies


abcdabcd - 5/12/2009 4:15:23 PM
+1 Boost
TurboSpyder, I can't believe you still can't give up on that diesel. This is actually getting funny. I showed you then one link that practically closes any discussion where the diesel was developed:
"The individuals making up the development team from Honda Research and Development Centre in Japan"
http://www.sovereign-publications.com/images/Auto/Honda%20(Kenichi%20Nagahire).pdf

You also probably think that Mazda SISS system and new 2.2 diesel engine were developed in Mazda R&D near Frankfurt becouse they were first shown there, LOL, note that SISS is in Mazda *prototype*:
http://www.carenthusiast.com/reviews/article/2947/-/2009-Mazda-3+with+Smart+Idle+Stop+Start/First+drive+-+new+technology.html

http://www.carenthusiast.com/reviews/article/2950/-/2009-Mazda-6+2.2+TD/First+drive+-+new+engine.html

You actually prompted me to search about German automakers R&D in Japan:
Daimler is doing its centre of hybrid technology R&D in Japan:
http://www.samar.pl/__/__la/en/__ac/sec,4/new/16942/pag1/9/__1.html
And BMW R&D in Japan:
Here's exacly what they do in BMW R&D Japan:
"Close cooperation with companies and universities in the Japanese market means that knowledge concerning new technologies is exchanged early on, and individual components such as navigation systems or automatic highway toll booking systems are specially developed for the BMW Group in Japan, with the focus on electronics and software."
http://www.reliableplant.com/article.asp?pagetitle=BMW+and+the+research+into+hydrogen+technologies&articleid=4346

http://www.bmwgroup.com/bmwgroup_prod/e/nav/index.html?http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/unternehmen/unternehmensprofil/standorte/standorte.shtml

And BTW TurboSpyder, Russians had imposed Communism on Germans becouse Germany provoked them(attacked) and Russians used in defense their superior engineered tanks. Even so Russians were very kind for German losers in Berlin after the war lol.


abcdabcd - 5/12/2009 6:14:24 PM
+1 Boost
"So in another thread when I said that Honda's diesel engine was engineered at Honda's R&D center in Germany why did you argue with me about it?"

Becouse of all of the reasons and links that I showed you than, and you haven't shown me a link where it says that it was developed in Germany, I now showed you what R&D are conducted in Japan by BMW and Daimler.

TurboSpyder, Russian tanks and British aircrafts outclassed German ones, even before help of Americans. At the end of the war Russians T34 were still good and they had JS-2 tanks with 122mm cannons that were able to destroy any German shell.


abcdabcd - 5/13/2009 5:32:34 AM
+1 Boost
TurboSpyder, there was Honda Accord prototype car becouse they were probably developing, tuning it for European market, like they are doing in Mazda European R&D, and this not means that they are developing a car or a engine:
"...on the test drive and tuning programme carried out by Mazda's European R&D Center (MRE) based in Oberusel, near Frankfurt, Germany.".
http://www.streetdirectory.com/travel_guide/52585/performance_cars/mazda_designed_cx_7_to_suit_european_taste.html

I don't know whether they first tested some Honda hybrid in Germany, but I doubt since hybrids aren't selling well in Europe, latest Honda Insight journalists first tested in America, in Arizona:
http://www.autobloggreen.com/2009/01/11/abg-first-drive-2009-honda-insight-63-4-mpg/

"And let me ask you again, can you name one product from an eastern European company that is competitive in the international market place?"

Oh no, again the same thing. Add to Russian "transportation to orbit" services also Solaris Bus&Coach. And I don't know whether Ariane 5 rockets are better or worse, but you have been asking about being competitive in international market, and they are competitive. I don't know it but I doubt there's more than one or two companies from territories of previous East Germany competitive in international market.
-----
Soviets and Americans in fact took from Germans swept wing invention, but Germans never implemented swept wings design for aerodynamic purpose, that's why ME262 had only 18.5° sweep, F86 Sabre and Mig-15 had a lot bigger sweep done for aerodynamics purposes:
"Swept wings had been proposed as early as 1935 by Adolph Busemann, and Willy Messerschmitt had researched the topic from 1940. In April 1941, he actually proposed to fit a 35° swept wing (Pfeilflügel II) to the Me 262. Though this suggestion was not implemented, he continued with the projected HG II and HG III high-speed derivatives of the Me 262 in 1944, which were designed with a 35° and 45° wing sweep respectively. The production Me 262 had a leading edge sweep of 18.5° primarily to properly position the center of lift relative to the center of mass and not for the aerodynamic benefit of increasing the critical Mach number of the wing (the sweep was too slight to achieve any significant advantage)."
http://www.fighter-planes.com/info/me262.htm


abcdabcd - 5/13/2009 5:44:56 AM
+1 Boost
And I showed you what exacly BMW and Daimler are researching&developing in Japan R&D centres, I'm not claiming that they're e.g.developing engines for BMW there.


abcdabcd - 5/13/2009 6:02:08 AM
+1 Boost
Oh sorry, I remind myself that swept wings were implemented in Me163.


LeezellLeezell - 5/4/2009 3:55:38 PM
+2 Boost
Welcome to summer 2008, when this ad first made the rounds of the tubes.


100tnega100tnega - 5/4/2009 9:57:32 PM
0 Boost
KAAAAH-BLAM!


asternmadkatzasternmadkatz - 5/4/2009 4:03:03 PM
+1 Boost
Wah...cry babies. It's nice to see that people are more concerned with that then all the other atrocities that are happening around the world.

Ah well, keep up the good work BMW!!!

HAHAHA


M53RM53R - 5/4/2009 4:05:39 PM
+3 Boost
"This ad isn't just visually disturbing.
Click here to find out more!
The text is also poorly thought-out. It's for USED cars...and it says, "You know you're not the first." Clearly a sexual connotation meant to depict the young girl as...already having had sex, at least once. This, of course, makes her a sex object, for...the men looking at the ad? It's surely not for women."

This is the most retarded, ironic, hypocritical thing I've read all year. This means, any women appearing in any Ads on TV are also portrayed as sex object since they are shown wearing revealing clothes all the time. It also means that models in car shows are also sex objects as they are used to attract guys to the cars and so on...

Gotta love the hypocrisy. Either ban everything, or keep your mouth shut!


M_MotorsportM_Motorsport - 5/4/2009 5:37:10 PM
+1 Boost
I thought the BMW Check Mate Ad (comparing to Audi) was better.


THESCOOTERTHESCOOTER - 5/4/2009 4:13:32 PM
+4 Boost
Sadly, we here in America are simply not willing to be part of a more sexually progressive world. The reality is that we are forced into advertising that is dumbed down to the lowest common denominator and will bend to the will of any lobby group that admonishes sultry or lurid advertising creative. I think it takes cohones for a brand to take this globally and face the criticisms that would surely follow -- however, given the audience is trying to capture I really don't think it would offend anyone (very minimal) in the target market. This makes me think of another abomination -- the title of Harry Potter and the Philosophers Stone was changed for America to the Sorcerer's Stone...dumbed down for the masses. Sad.

Push the creative envelope, take some risks, I love it.


budfrogS4budfrogS4 - 5/4/2009 4:36:55 PM
+4 Boost
I'm surprised nobody's said it yet...but damn she's hot! 'Nuff said.


komododavekomododave - 5/5/2009 10:39:21 AM
+1 Boost
Thank you! Finally!
The ad is clever I think. She's such a hot girl, you wouldn't care if she had been with someone else, just like a BMW is so awesome, you wouldn't care if someone else had owned it also. A clever tie in to me.


Stuttgart001Stuttgart001 - 5/6/2009 2:47:55 AM
+1 Boost
Amen


Type707Type707 - 5/4/2009 4:43:06 PM
+2 Boost
Maybe they should have used that Susan Boyle singer on that Britains got talent instead.


nite41nite41 - 5/4/2009 5:49:56 PM
+2 Boost
First of all, she's Hot with a capital H! ;)
The ad, IMO, is a good one. Humourous.
Give the ad guys a break. They wanna have fun too, sometimes...
And i agree with M_Motorsport: the Check Mate was very cool move..


AnthonyAnthony - 5/4/2009 6:22:10 PM
+2 Boost
BMW contributing to the oversexed culture of America is nothing to be proud of. What does this have to do with a car? Nothing. Pointless advertising.


TexLandRoverTexLandRover - 5/4/2009 7:00:05 PM
+4 Boost
Hey there is NOTHING wrong with sex! Those who have hang ups about it need to talk to a Psychologist. You have a PROBLEM. Sex is what happens in nature like about a 100 Billion times a day, so get your head out of your A$$ and Wake Up!!!! By the way, that girl is sweet looking...nothing wrong with that.


KZ258KZ258 - 5/4/2009 7:22:12 PM
+2 Boost
this ad is true and you people know it. the stupid woman's activists need to shut up and take a good look at reality if they get so easily offended by this ad. god i hate socialists. i'll do anything to piss them off


JordanskiJordanski - 5/4/2009 8:05:57 PM
+2 Boost
Why scrutinize sex? I could understand scrutinizing alcohol or drugs... but sex? C'mon everybody loves sex. (If you don't love sex then you should probably go see a doctor)


DogLbDogLb - 5/4/2009 9:03:19 PM
+3 Boost
I'm OK with not being the first...

seriously, get over yourself if this offends you. I'm glad I'm cultured enough to understand there are different opinions out there. Is this any different than Axe body spray commercials (or beer commercials, etc.)? While the ad is praying on basic emotion...it probably reaches it's target demographic well and in a place where the "right" people see it. I may have missed in the other posts, but was this an American ad?


sectorsector - 5/4/2009 10:02:36 PM
-2 Boost
Offensive? not really, ad just personifies what bimmer drivers are attracted to in a (mate/car):

BMW -- the slutty but somewhat attractive, may even be the perfect date and may even steal your wallet and leave you stranded, but she knows you'll put up with it, or you can take a flying leap -- kind of girl :)


JordanskiJordanski - 5/4/2009 11:28:32 PM
+1 Boost
Coming from the guy who's favorite brand hails the lots of Enterprise.


Yonder7Yonder7 - 5/4/2009 10:20:59 PM
0 Boost
It is a very stupid ad but do not offend me, however, "macho man" that "know" that they are not the first, will take the girl for a one night ride and after that they will abondone her. The value of a woman is not related with the times that she have sex before you, but sadly, most of men won´t value a woman that already have sex with another guy, and that is the history for the BMW in this ad. I think BMW have better Ads and shold use other kind of orientation cause BMW is one of the favorite cars of gay community. I like BMW and girlfriend too and we don´t care about ads but for sure they have better ideas than this one.


LexSucksLexSucks - 5/4/2009 10:55:08 PM
+3 Boost
She looks a little young.


veyron1001veyron1001 - 5/4/2009 11:53:36 PM
0 Boost
Put a man on any new car in an advertisement and if its not an action scene guys will not buy it. Well straight guys. Women need to shut up anyways its not like they can afford the car.


Type707Type707 - 5/5/2009 12:52:04 AM
+1 Boost
Im not bothered by it at all regarding BMW's ad. Nowadays sex sells. America itself needs to get a life. I bet the ACLU will be on there ass and propose a fat chick eating a bucket of KFC's grilled chicken on its drivers seat for the replacement.


DiamondJimDiamondJim - 5/5/2009 1:06:29 AM
+4 Boost
i was with this girl walking in the mall when we ran into her ex. after some talking, like a wannabe alpha male, he says to me he slept with her trying to provike a reaction.

instead of being angry or trying to rip his head off, (thanks heavens for meditation) i said something like, "then why on earth did you ever let her go?"

i grabbed her hand and pulled her away, later that nite she showed me her appreciation. i knew i wasn't her first, so what. as long as we respect each other to protect ourselves...


Agent001Agent001 - 5/5/2009 2:15:20 AM
+2 Boost
You didn't copy and paste that text from a Penthouse Forum letter did you? ;)

Hope you like the Bimmerfest Gallery!

001


DiamondJimDiamondJim - 5/5/2009 6:35:20 PM
0 Boost
you know your galleries are #1 on the net 001...

nice one mike, i'll have to remember that one...




DiamondJimDiamondJim - 5/5/2009 8:12:30 PM
+1 Boost
omg hahaha, no! it's a real life story 001! quality girls are easy to get, in fact they dream of meeting a man who will actually be a man around them and not cower to their demands, this is why i cringe when i hear a guy comment on here on autospies that he needs to have a hot car to get a girl...


Agent00RAgent00R - 5/5/2009 3:34:12 AM
0 Boost
To become offended by this ad is really, well, childish. Let's be real, the BMW marketing schtick is trying to make it seem as though the car/girl are beautiful and there is no way that one could have not owned/been with them.

This has nothing to do with making a woman an object or "used."

Downright immature.


Stuttgart001Stuttgart001 - 5/6/2009 2:46:04 AM
+1 Boost
Who gives a crap. Its sad but true, learn to live with facts not sugar coat them or be PC and hide the truth.

Women will still always love the attention that comes with driving a BMW no matter what.


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