Toyota Ramps Up Incentives To Combat US Sales Shortfalls

Toyota Division will respond to a 41.1 percent April slide in U.S. sales by pushing more leases, reducing interest rates and offering more consumer cash.

This month the company also will begin to boost production of its best-selling car, the Camry, as well as the RAV4 SUV.

The division lost 1.5 percentage points of market share for April, falling behind Ford Division and Chevrolet as the top-selling makes in the United States. Toyota's share stands at 13.7 percent after four months, down from 13.9 at the start of the year.

"We're confident we will grow market share through 2009," Bob Carter, division general manager, said on a conference call to discuss April results.

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topneuro - 5/4/2009 3:34:30 PM

+2 Boost

You have requested a page that requires registration.

veyron1001 - 5/4/2009 6:47:45 PM

+4 Boost

Interesting. Toyota responds to a major loss in 1 month and for GM 10-20 years.

Type707 - 5/5/2009 1:10:17 AM

+1 Boost

True. Its all about quality and reliability that do sell the vehicle. FORD and GM should've done this years ago.

roundwego - 5/5/2009 11:14:48 AM

-1 Boost

Why would anybody still want a POS Camry?

XYZZ - 5/5/2009 11:51:27 PM

+1 Boost

toyota has FIXED the few glitches in some '06 and '07 models.

it is MB and VW that are in far greater need to ramp up reliability.

excerpt from a CR review of their reviews;

"In the 1980s, some of the most reliable cars in our survey were made by Honda, Mazda, Mercedes-Benz, Nissan, Subaru, and Toyota. In 1984, our 294,000 responses allowed us to rate the reliability of 198 models. New problem areas included engine cooling and ignition systems. In 1991, our responses rose to more than 800,000. We had reliability data on 360 models. The most reliable models of that decade continued to be from imports such as Honda, Toyota, Acura, Infiniti, and Lexus. Most, but not all Nissans did well. Meanwhile, GM's new Saturn division entered the market as a reliable American brand.

But the Hyundai Excel, Ford Tempo and the Pontiac Sunbird all had dubious reliability. SUVs such as the Ford Bronco and Chevrolet Blazer also did poorly. Ford's new small van, the Aerostar joined Jeeps among the worst in reliability.

At the end of the '90s, Mercedes-Benz introduced the unreliable M-Class, beginning the brand's decline in our surveys. Results from our 2008 survey showed signs of Mercedes-Benz rebounding.

XYZZ - 5/5/2009 11:52:18 PM

+1 Boost

more:

Currently, Chrysler and Land Rover are among the least reliable automakers, while Honda, Toyota, and Subaru are the most consistently reliable.