Daimler wants closer partnership between Mercedes-Benz and Bmw

There are talks of a BMW-Daimler partnership are coming out and confirmed today by a pronouncement from Daimler that they would like to see a joining of forces between to equals. This is nothing unusual, considering the partnership between Fiat and Chrysler.

Although Daimler recognizes that there are aspects in both companies that will remain totally separate. Daimler did not reveal which areas would be off-limits, but says that there would be just a few of these areas, and they are eager to work around these just to get to the advantages that the partnership will create. Both companies rely on the strength of their brands for success in the market, so brand integrity will remain an essential element and be a consideration, although it won’t be an obstacle to a broader partnership.
Read Article

bfghemicuda - 5/11/2009 11:34:45 AM

+6 Boost

So Diamler wants to take over BMW missmanage them and do a dine and dash like they did with chrysler BMW.... Just say NO...

bfghemicuda - 5/11/2009 11:35:56 AM

+3 Boost

Partnership of two equals.... Thats what they told Chrysler

mscottc1 - 5/11/2009 11:46:42 AM

+3 Boost

Like hell it will.

NItePhire - 5/11/2009 1:28:55 PM

0 Boost

I could see Chrysler going bankrupt years ago but I don't think I would have ever thought of this merger happening (if it actually does). To me BMW/Volvo made sense. But I guess this does too. Share engine/transmission tech and suspension parts would be fine.As long as it doesnt come down to badge engineering I am ok with it.

uaw_lax - 5/11/2009 1:51:40 PM

0 Boost

In an essence that will be badge engineering.

VISO - 5/11/2009 1:41:11 PM

+2 Boost

Desperation.

M53R - 5/11/2009 2:08:39 PM

+2 Boost

Well, they aren't VW's spoiled kids are they?

sector - 5/12/2009 12:01:55 AM

-2 Boost

unreliable makes go hand in hand :)