Chrysler Marketing Chief Warns That All 3181 Dealers May Face Elimination

Chrysler’s marketing chief is issuing a stark warning to those who insist it didn’t need to fire 789 of its dealers as part of its court-protected bankruptcy reorganization.  “The stark reality is all 3,181 dealers will face elimination,” Steven Landry, executive vice president of marketing, asserts in a new posting on the automaker’s blog, TheFirehouse.biz.

The troubled automaker, which filed for Chapter 11 bankruptcy protection, late last month, has taken some sharp criticism for its decision to eliminate nearly a quarter of its retail body, but in his blog, Landry insists the process of choosing which retailers to drop was “thorough, rigorous” and fair, and was based on a “data-driven metric” that looked at factors such as sales volumes, customer satisfaction, and whether the dealer handled all or just some of Chrysler’s three brands.


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pageman - 5/21/2009 2:01:46 PM

-1 Boost

off with their heads. all of them. shut em down, shut chrysler down and allow free enterprise to take control, not the US government. Socialism at its best. Sig Hiel Obama.

theoptimisticpessimist - 5/21/2009 3:27:45 PM

+2 Boost

Wow, you really don't understand the world economy. Up till this point the U.S. automaker have been working under the free market system while the rest of the worlds automaker are ran under a socialist (socalize healthcare and retirement) system, thats way they're failing.

VISO - 5/21/2009 2:39:31 PM

-3 Boost

Just let Chrysler die, sell of Jeep to Fiat, and be done with it. The Company is irrelevant in today's automotive market.

Type707 - 5/21/2009 7:12:26 PM

+1 Boost

Deal....OR NO DEAL!