Ford offering orphaned Chrysler customers cash incentives

It seems like Ford is picking up Chrysler customers that have been left out in the cold. In one scenario, Ford is helping an owner of a Chrysler/Jeep/Dodge store in Hartsville, S.C., that Chrysler has targeted to close.

Owner John Isgett received a letter from Ford shortly after Chrysler announced his store as one of 789 dealerships it will be closing. The letter offered Isgett’s Chrysler owners an extra $500 to $1,000 if they purchased a Ford.

“I thought it was genius, a great idea,” said Isgett. ”It’s all business. As a...
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bfghemicuda - 6/3/2009 9:29:59 PM

+2 Boost

Ford actually leveragded itself to the limit about 3 years ago. Seems to me they saw this comming

commander104 - 6/3/2009 9:31:47 PM

+1 Boost

I hope they are setting an example for remnants of GM.