This should be interesting for GM if Tom Brady wins the MVP

From SFGate 1/2005

According to the suit, Brady signed a contract with GM in July 2003, agreeing to autograph merchandise, make personal appearances on behalf of the company and do ads for a number of Cadillac dealerships in the Boston area.

That contract expired Jan. 1, 2004. Brady alleges that on Jan. 30, 2004, GM asked to use a print ad featuring his name and photograph in connection with that year's Super Bowl.

Brady denied the request twice, according to the suit, but GM twice placed the ad in The Boston Globe anyway. Brady says the ads also were distributed in Texas and elsewhere in Massachusetts after the contract expired.

Today's press release from GM:

Cadillac to Offer Super Bowl XL Most Valuable Player the All-New 2007 Escalade

DETROIT – Today, Cadillac announced that the 2007 Escalade will be made available to next year’s Super Bowl Most Valuable Player as part of Cadillac’s official vehicle sponsorship with the NFL and Super Bowl XL in Detroit in February. For the past four years, Cadillac has held the official vehicle title for the event and provided the MVP award winner an opportunity to select a Cadillac of their choice. This year, the MVP winner will have the option of owning the all-new 2007 Cadillac Escalade or selected vehicle from the Cadillac portfolio. The 2007 Escalade will go into production in the first quarter of 2006 ensuring that the MVP winner would be the owner of one the first vehicles produced.

“We’re excited to have Super Bowl XL in our own backyard here in Detroit this February, and that we will once again be awarding the Super Bowl MVP with a new Cadillac,” said Jim Taylor, Cadillac general manager. “It makes perfect sense that the Super Bowl’s most valuable player drives home with the all-new Cadillac Escalade or one of our other luxury vehicles.”

Cadillac over the last two weeks has held two star-studded, world premiere events to unveil the all-new 2007 Escalade. The first was at an exclusive showing in Beverly Hills at the “Escalade on Rodeo” store, hosted by Academy Award Winner, Adrien Brody. The vehicle was seen by a select group of entertainers, athletes and media at a temporary Cadillac Store located in the heart of Beverly Hills on Rodeo drive. Last week Cadillac held another high profile event for the fashion and design community in New York City hosted by Melania Trump at Milk Studios in Manhattan.

The 2007 Cadillac Escalade will become available in the first quarter of 2006, with extended-wheelbase Escalade ESV and Escalade EXT models to be introduced later in the year. The Escalade family is one of the most aspirational nameplates in the industry and attracts the youngest customers in Cadillac’s portfolio of automobiles.