Kia Now Moving into Youth Market, Aims to Knock-out Scion

The Forte is due out now, and marks the second step in Kia's effort to change its image. (The first was the Soul hatchback.) The Soul, Forte, and Hyundai Genesis mark a different direction in company thinking: rather thank take risks with fresh designs, duplicate existing cars and undercut them in pricing. Kia intends to shift into Scion territory and offer sport packages for the future.
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Joe_Limon - 6/12/2009 10:08:34 AM

+4 Boost

lolol that shouldn't be hard to knock scion out :P

veyron1001 - 6/12/2009 1:57:13 PM

+3 Boost

Copying exterior designs is a lot better than having 4 or more of the same car with a different badge.

inspirion7 - 6/12/2009 12:25:21 PM

+2 Boost

I would purchase Kia before Scion. Look, I can see a BMW 1 series customer moving up to the 3 and then 5 Series but to see a Scion kid moving to what a Camry or Avalon? That is why Toyota developed Scion, but most kids will run to Mazda or Nissan for style.

ChevyFan100 - 6/12/2009 12:53:28 PM

-2 Boost

Nissan must be moving to a youth market too with the Cube

Joe_Limon - 6/12/2009 2:15:43 PM

+4 Boost

Is that what that thing was targeted at? I thought it was artsy people in san francisco that own flower shops.

commander104 - 6/12/2009 6:40:21 PM

+1 Boost

you mean the gremlin for 21st century?

Jordanski - 6/14/2009 12:36:55 AM

0 Boost

dude just stfu and go jump off a bridge already
your annoying as F***!

theoptimisticpessimist - 6/13/2009 8:49:17 PM

+2 Boost

I believe Scion is busy knocking themselves out.