Is Lexus Wisely Avoiding Going Head To Head Against BMW's M3 Convertible?

Lexus has never been shy about mimicking its competition. And its most recent form of flattery is the introduction of its "F" performance sub-brand. The first salvo is the 416-horsepower IS-F sedan, a direct competitor for compact German sport sedans such as the Audi S4/RS4, BMW M3 and Mercedes-Benz C63 AMG. Following BMW and Audi's lead, Lexus could produce an F version of its recently unveiled 2010 IS convertible.
True, IS-F sedans aren't exactly flying off of dealer lots; the company has sold 445 from January of this year through June 5. But it has been critically well received and buyers have shown a willingness to pay full price for them. What Lexus is most closely focused on, no doubt, is how direct competitor/inspiration BMW is doing with its M3 convertible.
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