Japanese Consumers Rank the "Best Luxury Brands"

1) Mercedes-Benz - 7.47
2) Porsche - 7.21
3) Lexus - 6.99


Luxury Institute Survey: Japanese High Net-Worth Consumers Rank the "Best of the Best" Luxury Brands in Six Categories

NEW YORK, NY--(Marketwire - June 4, 2009) - The Luxury Institute reported today the results of the "Best of the Best" luxury brands in Japan based on the 2009 Luxury Brand Status Index (LBSI) survey, which identifies the top brands that deliver true luxury based solely on the unbiased ratings of wealthy Japanese consumers. The following six luxury categories were rated: Women's Fashion (29 brands), Women's Shoes (18 brands), Handbags (30 brands), Men's Fashion (22 brands), Men's Shoes (18 brands) and Automobiles (20 brands).

The LBSI asks high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.

Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in Japan?

The "Best of the Best" are: (LBSI score out of 10)
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abcd - 7/1/2009 2:20:25 AM

-2 Boost

If I would vote it would be Ferrari - compared to Ferrari Porsche is luxury for masses

DoctorC - 7/1/2009 4:36:14 AM

-2 Boost

If I would vote it would be Lamborghini! compated to it, Ferrari is luxury for masses.

When I went to Beverly to see some car agents, the Ferrari dealership was wide open to everyone. Although only me and Mike Tyson was inside as i recall.

At the same time, the Lamborghini dealership was closed with a sign that says that you should call a number to schedule a meeting...

Bill - 7/1/2009 6:43:57 AM

+5 Boost

It is funny that you should mention the Japanese emperor because in the "old days" Hirohito was driven around in a 1931 Mercedes Type 770K, which was clearly not a Japanese car. Furthermore, I believe he actually had two of them.

By your insane logic the emperor should kill himself, too, eh? Idiot.

Bmw8ter - 7/1/2009 9:02:22 AM

+2 Boost

When you're the emperor, it's do as I say, not as I do.

Wimmer - 7/1/2009 12:33:34 PM

+3 Boost

Huu76, you are so damn clueless it's sad.

XYZZ - 7/2/2009 12:55:31 AM

-1 Boost

huu is absolutely correct here.

go to ANY country, and imports have a little extra boost of cachet over locally made goods. although, they STILL have to have a certain MINIMUM level of quality.

uall - 7/1/2009 12:01:05 PM

+3 Boost

That's why Germany is market leader in mechanical engineering.
And Germany has also some major robotic companys. Take KUKA for example =)

commander104 - 7/1/2009 10:24:58 PM

+2 Boost

a few posters in the beginning are confusing luxury and sport

trungdq - 7/2/2009 4:01:13 AM

+3 Boost

Try to compare German Autobahn with US (or Japanese highways):
http://www.youtube.com/watch?v=g83xb8QKsM8
Autobahn is just superior.
German cars are made to run on the Autobahn.

XYZZ - 7/2/2009 8:06:51 PM

+1 Boost

"The LBSI asks high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected."

"Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in Japan?"

if the same survey were held among americans, i very much doubt if cadillac would score in the top 5, say nothing of top 3. lincoln would be lucky to get in the top 10.

considering how YOUNG lexus is as a brand, their score is amazing.