An Alfa Romeo Challenger? Dodge models to be sold as Alfa Romeos in Europe

Chrysler Group LLC and Fiat SpA’s CEO Sergio Marchionne recently said that the new partnership between the two companies will bring back the Alfa Romeo brand to North America to compete against luxury European cars. The new CEO is hard at work at his Chrysler Group LLC office, sharing details on his vision to use Fiat models as the basis of future vehicles branded as Chrysler, Dodge and Jeep.

According to AutoCar, Dodge models could be rebadged in Europe as Alfa Romeo cars. Marchionne says he sees the two brands sharing the same core identity and he aims to have a strategy in place on what to do with the two brands by the end of...
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david999 - 7/3/2009 10:53:10 AM

+5 Boost

Baloney article. Alfa Romeo will be sold as their own marque in North America. They may use some of the Chrysler platform for larger Alfa Romeos (169) for export overseas, but the whole point of bringing Alfa Romeo to the U,S, is to expand that brand, not to rebadge a Dodge product. Stupid reporting.

MSP6 - 7/3/2009 11:57:36 AM

+3 Boost

The Alfa Romeo "Sfidante SRT8 Emisferico".

Sounds good !

daytonaviolet - 7/3/2009 1:13:41 PM

+4 Boost

"he sees the two brands sharing the same core identity" Like minivans and trucks? Let me guess... an Alfa SUV!?!

Have American car companies already forgotten that stripping a European brand of it's identity is not a good business practice? Let's ask GM and Saab.

rxh8me9000 - 7/3/2009 5:53:05 PM

+2 Boost

Wont happen.

bmwdrvr - 7/3/2009 7:37:44 PM

+2 Boost

Why would Dodge, and Alfa need to share an identity they are night and day in almost every regard. I hope ruining Alfa Romeo wasnt part of Fiats plan they are working on improving their image already this isnt the way to do it.

lewishamiltonpimp - 7/4/2009 9:28:37 AM

+3 Boost

Can someone photoshop an Alfa Romeo Ram Club Cab? BWAHAHAHAH!

bfghemicuda - 7/5/2009 10:50:44 PM

+3 Boost

thats the worst rendering of a grill that i have ever seen and david999 is correct