Hyundai Is Gaining Momentum. What Winning Advice Would You Give Them Going Forward?

They need to put ventilation into BOTH of the Genesis' front seats, not just the driver's.

What in the world does vented seat have to do with there position. My advice is do not compromise the foundation that got you to this point

HyundaiSmoke you just giving facts as to what is going on with Hyundai, what is to be ashamed of? A broke clock is right twice a day.
Hyundai is going on with it business model that is working very well. What Hyundai has to be careful of is settling and not striving to be better than the competition. If they become just like them, then Hyundai will not be effective. Quality wise, what other company has strived and accomplished to become one of the benchmarks in such a small period of time? Give credit where its due. You might be pious and never consider purchasing a Korean brand that has economy roots, but it will be successful with or without the nay sayers. Way to go Hyundai.

"Hyundai has the resources, right management, and determination to get the job done. Watch out!"

— 4ron

Totally agree.

Is that a knock off of the new infiniti concept? WOW. Sad. They have very quick turnaround. I guess its not that hard to copy and paste.

Up till now, Hyundai has built it's success on value compared to other offerings in the market. We've seen the quality of their products rise dramatically. They are now on par with some of the bets and better than most. If they don;t do something exclusive soon, as their quality and content rises, so will their prices and they will become nothing more than another oriental manufacturer responding to the market instead of establishing it.

Hyundai's next move should be to lead instead of follow. Their recent designs, while being very good looking are derivative at best and benign at worst. Hyundai need to blow our socks off. It need a true halo car with its own identity. One that establishes a unique design language for the entire line up and sets it apart from all others.

This is something all the makers from the far East struggle with. Hyundai should break away from the pack and set the pace for everyone else.

1. Be innovative in product design. New, forthcoming Sonata, Tucson, and Veloster models are good evidence of that.
2. Focus on getting out the quality message and build the brand image. They are #4 in latest JD Power survey and best of non premium brands. 3. Create a distinct luxury sub brand in the Genesis line up with its own badging, separate showrooms, and comprehensive, full blown marketing campaign.

Hyundai has the resources, right management, and determination to get the job done. Watch out!

Hyundai needs to learn how to put their pea brains to work to come up with some original designs.

There is not one current Hyundai model I would own becaue I would drive up next to the car it ripped off.

"pea brains"

LOL, I don't even need to make a comment on that one, it's quite obvious.

I don't think they need sell their cars at significant discounts compared with Honda or Toyota. However, they do need something to help offset the name recognition/brand following (whatever you want to call it) that those two have. They needed much more of this in the past, but not so much now. I think Hyundai has been chipping away for awhile, building it's own loyal following.

Whether they go up-scale or down-scale, they need to keep the appearance of a value-oriented brand, offering much more "bang for the buck" than their Japanese counterparts. It seems they are more keen on raising quality and offering more features while increasing price than just being building cars that win on price alone. Not a bad strategy.

All this competition will only bring us better cars from (particularly) Toyota, Honda, Mazda, and Nissan.

To the average eye, somebody is copying someone somewhere. You can't win on that front. If it has 4 wheels, in grandpa's eyes, all car today look the same. Can't win for loosing.

Micheal Jackson purchased a Genesis. Probably because he already couldn't afford the rented mansion he lived in, but whatever.

Hyundai is going strong now, but people don't feel comfy when they hear the name Hyundai, Its history ruins the appeal.

Consider a name change.

Keep doing what you're doing, don't change a thing.

My advice to Hyundai would be to not chase Toyota or Honda. Sure, the path that leads to quality and respect has Toyota and Honda footprints all over it, but somewhere along the line, the footprints change from being bare feet to Clarks. The road is long and arduous and as comfortable to the toes that Clarks may be, a pair of running shoes are what are needed to sustain the pace. Hyundai doesn't charge less because they have to. Toyota and Honda charge more because they can. Arrogance has been their undoing. What I fear will happen to Hyundai is that very same syndrome. Never isolate your core market.

Fully agree with your pricing strategy "tango".

Steer clear of the UAW

I would like to see the Genesis have AWD avaiable. In fact, all of there models should should have an AWD option available.

people who do the research and want the warranty and plan on driving a new car till the wheels fall off (that type wouldn't care about resale)

JD powers says that they are reliable, so they should focus on making more efficient and more powerful engines than Honda, then they should make a 1/2 ton Pick up to compete with the Ford Rapture except Hyundai should go way over the top and make it an H-1 eater too, it's not that hard to do! The problem with some of these brainacs that design vehicles is that they have very little creative thinking, therefor they copy an existing pos.Get out of the box! This apply s to all manufacturers.

Hyundai should keep doing what they've been doing. There will always be a market for good cars at really good prices.

But never confuse a value car maker with a luxury car maker.

Lose the oriental-loooking tail lights that appear on most models and clone the Mercedes S-class seats (with independent front seat cushion adjustments) or all models.