Review: Lexus IS250-Day at the beach?

Engaging ride on desirability curve Toyota takes on the badge conscious with an incremental approach, offering a little more than the rivals.

BESIDE the German luxury giants, Lexus is still a minnow.

With 360,000 vehicles sold in its last financial year, Toyota's premium badge attracts fewer than half the buyers who opt for an Audi – and only about one-third the number who buy a Mercedes-Benz or BMW.

What's more, success for Lexus has been concentrated in North America, where the Europeans had weak roots and the indigenous luxury badges – Cadillac and Lincoln – had been allowed to whither. On their home turf, the Europeans are hard to beat.

Full review here

jasongoudie - 12/13/2005 4:30:13 PM

+1 Boost

You conveniently left off where the article says the europeans will be hard to beat. And unless someone reads the rest of the article they won't know that he says, "The German old guard had better watch out; to its previous list of worthy but dull virtues Lexus has just added something else: desirability. This just shows your complete bias toward the german cars.

Hyundai - 12/14/2005 10:50:25 PM

+1 Boost

huu was just keeping it real.

I completely agree with him. Sure it is not the case in 100% of the times but reality bites, don't it?

The majority of "mature" Asians I know are driving Japanese cars, not glitch prone M-B's. Only the twenty-somethings are driving M-B's.