GM's New Board To Speed Up Production Schedules, Gunning For Lost Market Share

During the market collapse of late 2008, General Motors delayed several new vehicle launches in order to cut costs. However, now that GM is out of bankruptcy and under the leadership of a new board, the Detroit automaker will speed up its production schedule in order to gain market share.

Ed Whitacre, GM’s new chairman, revealed to the Detroit Free Press that GM will be accelerating its product schedule in order to capture a bigger share of the market. “We have plans in place to improve our market share, that’s certainly our intent,” he said. “We’re going to be working at that.”
GM has balked on several product launches as of late, including the 2010 Buick LaCrosse and the all-new Chevrolet Cruze. The new LaCrosse was originally slated to hit dealers earlier this year but is only now arriving in showrooms. The Cruze – which will likely be one of GM’s most fuel efficient models – has already been delayed by more than a year.
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thstone - 8/5/2009 7:16:24 PM

+2 Boost

I like the attention to moving quickly, but I'd suggest that GM focus on bringing great cars to market when they are ready rather than poor cars to market qickly.

Shredmo - 8/6/2009 10:13:49 AM

+3 Boost

As a commuter cyclist, I feel a car should never be a necessity. Now that the G8 is done, I could give 2 craps about GM. If cars aren't fun, really, what is the point of them?

I need a car that gives me the excitement that I had when I turned 16. The other day, my wife took my G8 for a quick spin. When she returned I was concerned foe the car as she was grinning from ear to ear. The world needs more fun cars.