Ford reverses gay decision

Ford Motor Co. on Wednesday said it will run advertisements in gay publications, reversing a decision last week to pull all advertising of its Jaguar and Land Rover luxury brands from that sector.

In a letter to some gay, lesbian and human rights groups, Ford said it has decided to run corporate ads for all its eight brands, including its Jaguar and Land Rover luxury brands, in the targeted publications.

"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue behind us," Joe Laymon, Ford's group vice president for corporate human resources, wrote in the letter, which was posted on Ford's web site.

Source: Reuters

lewissalem - 12/16/2005 10:51:05 AM

+1 Boost

Successful ads reach out to gay communities without stating the obvious: That the consumer is gay.

The original comments from Ford were due to pressure from "Family" groups. Fortunately for us, a free market determines who it's customers are, and speaks directly to them rather than being rejected by these groups.