Lexus Changes LF-A Name To LF-L To Generate More Hype?

Lexus Changes LF-A Name To LF-L To Generate More Hype?
A few weeks ago we heard about a possible name change for the Lexus LF-A but it was more of a total name change to indicate the cars power output and “super sports” moniker (SS550). Holiday Auto go on the record to claim that the new Lexus supercar will be simply named “LF-L”.

We’re told by Holiday Auto (HA) that the last letter of LF-A will be changed to “L” to signify its appearance at Le Mans next year and to draw on its pre-production racing development. Also, there will be no numbers to signify the engines output or displacement as some sources were led to believe. We’re told that this information has been leaked ahead of the Tokyo Motor Show in October specifically to generate hype among long time followers of the LF-L.

Not convinced? With the amount of changes the LF-A/L has gone through in recent times it seems anything is possible in the lead up to October. As far as the engine and driveline are concerned there isn’t anything new, the LF-L is still expected to debut with the 4.8L “1LR-GEU” V10 with rear mounted transaxle and sequential six-speed gearbox.


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MSP6MSP6 - 8/14/2009 11:51:42 AM
-12 Boost
Maybe they could had a few "Type-R" badges as well, in typical ricer fashion


MSP6MSP6 - 8/14/2009 1:32:13 PM
-3 Boost
Oh really invisble ?

I said in typical ricer fashion, where type-r decals are mandatory, even on a 1995 dodge neon.

Applying them on the LF-A could maybe bring some hype to a certain audience for whom the looks itself decide if the car is fast or not.

In the case of the LF-A, the car does not yet exists and toyota is already talking about changing the name to create "hype".




dlindlin - 8/14/2009 3:51:31 PM
+1 Boost
Twin tutbo ActiveHybrid X6 sounds more potato to me.


MSP6MSP6 - 8/14/2009 11:53:09 AM
+4 Boost
Why they didn't choose LO-L instead ?

sounds appropriate


EL34EL34 - 8/14/2009 12:07:48 PM
-10 Boost
The first thing Lexus needs to do is to change their name from Lexus to anything else.


Agent009Agent009 - 8/14/2009 12:50:03 PM
+1 Boost
Lets hope that is has that performance. Honda tried and failed with the new NSX. It is a lot harder than most people think to run with the top dogs.


answeranswer - 8/14/2009 12:12:01 PM
+10 Boost
I love how some people act as though they would be pissed if one of these cars appeared in their driveway free of charge.

Even if you aren't a Lexus fan, why hate on a car that looks to be pretty darn capable of true exotic-level performance.


_43LE_43LE - 8/14/2009 1:26:05 PM
+8 Boost
well said.


EL34EL34 - 8/15/2009 11:28:17 AM
-1 Boost
If one of these ToyLexes appeared in my driveway free of charge the first thing I would do is sell it.


1BadMan1BadMan - 8/14/2009 12:17:35 PM
0 Boost
That would be so cool if it magically showed up in the driveway. Then trade that sucker in for the new 458 Italia!


Yonder7Yonder7 - 8/14/2009 12:24:30 PM
+4 Boost
I prefer the Italia...but honestly...I am 100% sure that the Lexus will be more reliable. The time will say who's right.


NostradamusNostradamus - 8/14/2009 12:24:36 PM
0 Boost
So the name went from: LF-A = Longing For Attention to LF-L = Lost Forlorn Loser? Sounds about right to me - LOL!


kuvakas1kuvakas1 - 8/14/2009 12:35:27 PM
+2 Boost
OK...it's not a bad looking car and it appears that it will be capable of running with the big dogs. We'll have to wait and see on that one. I give credit to the Japanese manufacturers (Toyota in particular) for, at least, trying to develop their own design language here after so many years of cutting and pasting design elements from other cars onto their unoriginal creations.


BremboBrembo - 8/14/2009 2:13:04 PM
-3 Boost
Stupid!


Mason3RobertMason3Robert - 8/14/2009 2:20:51 PM
-7 Boost
Haters-L!


rxh8me9000rxh8me9000 - 8/14/2009 3:09:33 PM
+2 Boost
The name doesn't really hype me up more about this car. The hype actually died off back in 88' when the car was announced. LOL actually I'm proud of Toyota. Even though right now they have only about 1 or 2 models Id say are nice,they started a goal,they made it and now they are about to finish it. Honda couldn't do it. So my hats off to you Toyota.


enthusiastx11enthusiastx11 - 8/14/2009 8:07:05 PM
0 Boost
work that marketing magic lexus!


sectorsector - 8/14/2009 8:49:01 PM
+2 Boost
Kind of ironic to here that from a BMW fanboy, BMW invented "misrepresentation" through marketing... "Ultimate Driving Machine" -- yeah, whatever.


enthusiastx11enthusiastx11 - 8/15/2009 3:50:16 PM
-1 Boost
please...lexus spend 5 times what bmw does on marketing in the US....nearly $500MM per year. it takes a lot of dollars to convince people that their tarted up camry/4runner/prius etc. is more than just a toyota.


Agent63Agent63 - 8/14/2009 9:13:56 PM
+1 Boost
LF-L? Kind of like the S L S from Mercedes? Weird but I wonder if the idea of having two same letters in a model name was borrowed.


LexSucksLexSucks - 8/14/2009 10:07:55 PM
-3 Boost
How long have Lexus been developing this car again? The LF-A or LF-L is gonna go down as the "Duke Nukem" of cars.


ThierryHenry14ThierryHenry14 - 8/14/2009 11:38:46 PM
+3 Boost
They could use any three letter of the alphabet they want or call it whatever they want, just come out with the car already!!!


M53RM53R - 8/15/2009 6:19:09 AM
+2 Boost
I think the car was the one who choose that name. LF-L ( Let me F***ing Live! )


enthusiastx11enthusiastx11 - 8/16/2009 7:51:54 PM
+1 Boost
uh oh huu. you fell in to your own trap. hyundai copying toyota is EXACTLY what toyota did with mercedes. worked well for toyota, so why not hyundai?


Joe_LimonJoe_Limon - 8/16/2009 2:02:44 AM
0 Boost
Are they going to change the headlights on the Genesis?


enthusiastx11enthusiastx11 - 8/19/2009 1:15:16 AM
+2 Boost
it's the toyota way, huu.

make your cars look as much like their more expensive competitors.


mplsmpls - 8/16/2009 4:40:31 PM
-1 Boost
Phil Zak needs to stop his team from trying to mimic Honda/Toyota in their designs.. The previous guy Joel Piaskowski was just as bad.


freshseth83freshseth83 - 8/17/2009 3:14:51 PM
+2 Boost
who cares what it's called, it's going to be here in the next few months, so they can do whatever they want with the name, it's the same car. and the development time? How long did it take for Gm to bring out the lame ass camaro? hmm...


LexSucksLexSucks - 8/19/2009 9:58:24 AM
+1 Boost
"How long did it take for Gm to bring out the lame ass camaro? hmm... "

- Less time than it took lexus to release the LF-A. And the Camaro is currently in showrooms. That's more than I can say for the LF-A.



Type707Type707 - 8/22/2009 5:41:24 AM
+1 Boost
Does it F***ING matter if they changed the name...sheesh.


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