At GM, Dreams of an Electric Cadillac: Converj

Despite opposition from the Treasury Dept. and others, some GM execs still want to put the Chevy Volt engine in a luxury vehicle.

The Cadillac driver is hardly the target audience that springs to mind for electric cars. Battery-powered green efficiency seems an odd fit with Cadillac's brand image of power, prestige, and pampering. But Bob Lutz has long dreamed of an electric Caddy, so it may yet come to pass.

General Motors had been working on a gasoline-electric luxury car, the Cadillac Converj, with an eye toward producing a vehicle based on the drive system that will power the Chevrolet Volt. It showed a concept version of the Converj in January at the Detroit auto show.
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fatandsassy - 8/25/2009 10:36:51 AM

+3 Boost

electric or gas powered just build the car. IT looks awesome

Joe_Limon - 8/25/2009 10:42:11 AM

+3 Boost

There are just as many rich hippies as there are poor ones, an electric caddy will sell well especially since the "luxury" premium will make the "green" premium look non-existent.

thstone - 8/25/2009 4:12:40 PM

+4 Boost

If the demand for the Lexus version of the Prius is any indicator, I'd say that GM would be crazy not to make a luxury version of the Volt.

Anthony - 8/26/2009 1:43:51 AM

+1 Boost

Well, the tone was notably different when the Lexus Prius was first announced.