European Ford customization program a massive hit! Should we receive this in the United States?

Capitalizing on the European buyers’ inclination towards customizing their rides, Ford’s highly personalized accessory program is now getting a revamp. The service caters to the Mondeo, Focus, Galaxy, Ka, Fiesta, S-MAX, and Kuga models. Executives in Europe have reported a high take rate for the brand’s top echelon Ghia and Titanium trim levels. Oval Blue records reveal that a third of all new Focus buyers have opted for the interior and exterior packs, while Mondeo and S-Max customers have checked off the option box in 55% and 60% of new buys, respectively. For the interior, options are available for color, texture, and pattern choices. Exterior arrangements can include aerodynamic enhancements, unique paintjobs, and sticker packs.
Read Article

Anthony - 9/1/2009 4:36:47 PM

+5 Boost

Make the North American Ford look like that for starters.

thstone - 9/1/2009 7:26:22 PM

+2 Boost

Absolutely. This is called "mass customization" and has proven to be hugely popular and profitable for a number of consumer products (Scion vehicles, iPod name engraving, and Dell laptops, to name a few).

MSP6 - 9/1/2009 9:36:56 PM

+2 Boost

Yes, please

MSP6 - 9/1/2009 9:37:46 PM

+2 Boost

Yes, please

theman440 - 9/1/2009 10:58:56 PM

+2 Boost

I call it "form before function" - ask GM how well it worked for them...

DROOPYSAKK - 9/2/2009 9:51:31 AM

+2 Boost

customized sh*t is still sh*t.
ford needs to bring over, or reinvent a better focus then worry about all the other garbage.

pennfootball - 9/2/2009 10:09:57 AM

+1 Boost

The current "SH*t" focus is selling pretty darn well to the masses, the masses love shit, they don't know any better and the smaller Jap cars are also pretty sh*tty too but seem like bigger turds in the toilet. People that don't like cars should go to an island and be quarrenteened.

Whelan - 9/2/2009 1:41:23 PM

+3 Boost

They could give us the Focus with the 5 cylinder turbo. I know in the short coming the Euro Focus is planned on being brought here, the current one was a filler for the time being as they needed an update. But from what hear no turbo 5cyl. which is disappointing.

I am fine with customization for the masses. It's kinda nice to add little touches.