Will A 60 Day Money Back Guarantee Now Make You Consider A GM Car?

Will A 60 Day Money Back Guarantee Now Make You Consider A GM Car?
In an all-out effort to restore confidence in its products, General Motors will offer a 60-day, money-back guarantee on all its vehicles beginning on Monday, according to people involved in the company’s plans.

As part of its marketing campaign, G.M.’s new chairman, Edward E. Whitacre Jr., will be featured as the company’s spokesman in a new television commercial designed to lure consumers back to the company’s showrooms.

The commercials, which feature the slogan “May the Best Car Win,” will make their debut on national television on Sunday. Mr. Whitacre, the former chairman of AT&T, will make a direct appeal to consumers to try G.M. vehicles — and return them after 60 days for a full refund if they aren’t satisfied.


2009 Frankfurt Auto Show Photo Gallery

2009 Concours Weekend Photo Gallery Live!   (All photos from all Monterey shows in one gallery)
2009 Concorso Italiano Photo Gallery
2009 The Quail Event Photo Gallery

 
AutoSpies.com Photo Galleries

If you want to see your photos running on our homepage photo ticker, be sure to upload your photos on the go by sending them to Mobile@AutoSpies.com

Share on Facebook


There are photos and then there are AutoSpies.com photos!


Read Article

B7FANB7FAN - 9/10/2009 3:51:40 PM
0 Boost
Is it that bad......GM has to stoop to infomercial advertising do we get to keep the free gift also.....lol.....

I have to say GM has came a really long way from the crap they gave us in the 80's and 90's. I dont know what will get them back in the showrooms but if they keep improving on their current cars(Lacrosse, volt, Malibu, Camaro..etc..etc..)out now they will be a definite competitor to all the major japanese brands that everyone is buying....TOO BAD for the Pontiac G8/GXP model like Michael Jackson its GONE TOO SOON.


ShredmoShredmo - 9/11/2009 10:54:15 AM
+1 Boost
1UAW, You didn't read that article about the Buick coupe correctly did you?
The G8 WILL NOT be returning as a Buick 2 door; the four doors are to be compact and mid size. The G8 is a large car. Doesn't matter to me, I got mine :)


1dott81dott8 - 9/10/2009 4:25:44 PM
+2 Boost
i second that comment.


Joe_LimonJoe_Limon - 9/10/2009 3:35:42 PM
0 Boost
You might be inclined to think the automaker bailout used $277 of your money, but that won't be true unless you own a small business. In reality a large percentage of that money was paid for by corporations. So you are whining about a small amount of money, less then 50 cents a day.


carguy68carguy68 - 9/10/2009 3:32:34 PM
+2 Boost
hell no!!


fatandsassyfatandsassy - 9/10/2009 3:42:23 PM
-2 Boost
!!!!they are titled vehicles. once they are titles they are used. Who wants to purchase a car that some one has owened for 60 days and then RETURNED IT.. This is really stupid idea. This is not cell phones and items bought at Walmart that can be repackaged with tape. Dam this "Freaking Walmart I deserve everything for nothing lieing political backstabbing unfaithful gang banging thug of a country"


cl0wncl0wn - 9/10/2009 3:43:22 PM
+3 Boost
nope... unless i can go ape sh*t in it for 30 days without cost to me when i return it.


henbmwhenbmw - 9/10/2009 5:23:05 PM
+4 Boost
Yeah I was thinking, maybe I'll grab a ZR1 for a few days, beat it to hell, and give it back. I think it's a great idea GM


WhelanWhelan - 9/10/2009 3:52:36 PM
+1 Boost
I don't get the money back on a car. You look for them, do the proper research (we hope), and test drive the car or even take it for a night or a weekend if the dealer allows on a plate. Once that is done you buy the car. Congratulations, you have a car. I could never imagine buying a car and then almost 2 months later say, aaaaaah nope, don't want it.

The lemon law exists as do other protections for consumers. Plus there are not many things that go majorly wrong on a car within 60 days. Maybe I'm just old fashioned (even though I'm 28) or just have too much common sense. But I just don't see the logic.

Although the advantage to someone like me would be I could get a 60 day or less old car for a PHENOMENAL! price since it was titled and is used, therefore loss of value and only a few hundred or just over 1,000 miles on it. WOOHOO go ahead and return your still new cars. Heck after 60 days it still smells like a new car even!

P.S. - the car needs to be driven a certain way at first because the engine break in period, so basically they would be breaking it in for me, thanks.


PlanBPlanB - 9/10/2009 4:12:25 PM
+2 Boost
I don't get that either. If its day #58 I'm most likely not returning the car. You should pretty much know within the first few days if thats the car you want. I'm not saying someone wouldn't do it but this is mostly a marketing gimmick by GM I think.


chris357chris357 - 9/10/2009 4:52:49 PM
+1 Boost
the fine print will be a mile long on this.


monkeyrunmonkeyrun - 9/10/2009 5:00:19 PM
0 Boost
That's actually not a bad idea.


MateMate - 9/10/2009 6:36:15 PM
-2 Boost
ill take a 09 cobalt ss :/


ThierryHenry14ThierryHenry14 - 9/10/2009 7:30:40 PM
+3 Boost
No.


Type707Type707 - 9/10/2009 8:18:46 PM
+3 Boost
Does it come with a free lap dance?



theman440theman440 - 9/10/2009 11:52:52 PM
+3 Boost
Gimmmicks - Gm has always been good at 'em.


DodgeyaussieDodgeyaussie - 9/10/2009 11:54:35 PM
+3 Boost
Post G8, No.


vikastvikast - 9/11/2009 2:27:09 PM
+3 Boost
Although one could argue that this is a marketing trick, if they address people's base insecurities these types of programs lead to incremental sales.

Hyundai has used some novel marketing programs to increase their market share over the last several years - starting with the best warranty in America and ending with Hyundai Assurance. They targeted buyer's key objections / insecurities - namely poor reliability and economic uncertainty.

GM is targeting potential buyer's remorse and perceptions of low initial quality. GM has experimented with these types of programs in the past - mainly for Oldsmobile (didn't work too well; one had to buy another Oldsmobile product) and Vauxhall (worked very well). Hopefully, they'll pull out the best practices from their Vauxhall experiment instead of their pathetic attempt with Oldsmobile. I think GM has also purchased insurance to hedge their bets should this program be a disaster.


Designer1Designer1 - 9/11/2009 3:11:30 PM
-1 Boost
Not even a life time money back guarantee would make me buy GM cars.


clsboyclsboy - 9/11/2009 6:21:04 PM
+1 Boost
Playing the devils advocate - pick two Cadillacs, two Chevys an two Buicks... with 60 days on each of those 6 cars - that's a whole year of FREE driving!!!>...


veyron1001veyron1001 - 9/12/2009 10:31:00 AM
0 Boost
I would have to be paid to drive a GM.


Copyright 2026 AutoSpies.com, LLC