GM's May the Best Car Win Commercial previews Cadillac ATS and Converj

There is a huge change coming to General Motors Company, and we feel its one we can believe in – and no that’s not General Motors talking that’s us here at egmCarTech that have driven the new 2010 Chevrolet Equinox and spent a couple of minutes behind the new 2010 Cadillac SRX.

Leading the change is new Chairman Edward Whitacre, who has been in the spotlight quite a lot this week. Whitacre joined GM during its bankruptcy process and remained fairly quite until this month. It was reported earlier this month that Whitacre is being “frighteningly direct” with the top-level executives and is asking to see improvement in sales, market share and profitability. He said that if those changes don’t happen soon, there will be significant consequences.

The campaign will kick off with a new TV spot featuring new Chairman Whitacre, walking through GM’s design studios (you can check it out after the jump). The 60 second ad shows off some feature upcoming GM products including the Cadillac Converj, a GMC Scion competitor, the next-generation Buick Enclave, the Cadillac ATS (hidden under the covers), the Chevrolet Spark and the Chevrolet Volt. Whitacre also speaks about GM’s new incentive where buyers of a new Buick, Cadillac, Chevrolet or GMC will be able to return their vehicle within 60 days if they are not happy with it...
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100tnega - 9/11/2009 12:14:55 PM

+1 Boost

An exec with a set. Might be a little too late, nonetheless its about time.

inspirion7 - 9/11/2009 1:38:43 PM

+3 Boost

Really like what I see. If GM has he rancharos to go through with those new models, they will be very competitive.

thstone - 9/11/2009 6:38:41 PM

-1 Boost

GM does not have a chance until they have a lineup that beats the Civic/Altima, Accord/Camry, RAV4/Escape, and Civic hybrid/Prius segments.

By "beat", I mean better in 4 of the following 5 categories:
1. performace
2. price
3. safety
4. mileage
5. reliability.

In other words, a true segment leader.

GM, show me the cars!

Joe_Limon - 9/11/2009 7:50:12 PM

+4 Boost

Why does GM need to be the best in order to have a chance? Right now they line up as better then average, but probably not up to your standards.

ThierryHenry14 - 9/12/2009 10:00:02 AM

-1 Boost

The problem is not the car, its the image. Tying up anything to GM is not a good image simply because the mass views GM as a "failed" entity.