Who Can It Be Now? Volkswagen Prepares To Aquire Two More Brands This Year

If you cannot build quality, then you must buy quantity!

Thats a good motto, except VW does build quality...

VW is average. To say they are high quality is as correct as saying they are low quality. Just because parts cost more doesn't mean they are "worth" more.

and I suppose the article is talking about the brand VW rather than the company VW???

The VW brand is not buying the other two brand. VW company is buying it and VW AG surely has lots of quality, though it also has quantity. If you do not think VW AG has quality in its stable, you should do some research.

And by that same research it shows that everyone is producing quality cars... meaning that vw is still average.

OF COURSE THEY HAVE QUALITY AFTER PURCHASING THOSE EXOTIC CAR COMPANIES AND TAKING STUFF THEY PUT OUT. VW WAS CRAP JUST LIKE GM AND CHRYSLER BACK IN THE 80'S AND 90'S AND i ALWAYS READ BLOGS WHERE PEOPLE HAVE THEIR vw'S IN THE SHOP THAN ON THE ROAD AND THIS HAS BEEN FOR YEARS SO I DONT SEE WHERE THEY ARE GETTING THEIR QUALITY FROM OR MAYBE YOU CAN EXPLAIN IT TO ME...........ThierryHenry14..........

B7FAN - of course. We are talking about two different items. VW as an automaker is of average mass market quality. VW as a company does have some quality in the stable ie Bentley, Audi, Bugatti, etc. They get quality out of what they purchased.

Joe Lemon - If you have five $10 million homes, that makes each home average in the group, but it does not mean that it is average. I'm not saying that VW is a $10 million house. I'm just saying that, for example, if you have NYC, where there are $20m penthouses, but there are also 500k studios. Does that mean NYC property is an average price? No, it means that certain neighborhoods lack quality, but overall, which I am talking about VW as a company overall, has quality. It doesnt mean that a particular piece has quality, it means that the company in total has quality. Now is NYC the only place to live? No. Just as VW is not the only car company.

to make it simple for you guys, its all relative...

Saab and Volvo?

JUGNU

Volvo sounds good to me for one

BMW and Mercedes

Volvo definitely.

Who else.........time will tell.

According to the latest news, Geely is going to take over Volvo.
I don't see how Volvo could benefit VW/Audi.

009, didnt you get my article stating that the two brands are likely Suzuki so that they can have significant presence in Japan and Ducati!?! I submitted it yesterday morning!!!

0-60 I may have missed it, some mornings there can be 50 or so submissions so it is quite possible. 1UAW to say we pick and choose is correct, we have to, or the articles you post would be lost on page 4 by 9:00 AM.

It doesn't do anyone much good to post everything, that is unless you want to see the same Lexus article 9 times in one day, or want to sort through personal injury lawyer ads disguised as news.

It isn't perfect by any means but it does work.

It's actually gonna be three, according to what I heard. They exclude the truck manufacturer MAN (that VW has had a really good relationship with over the years) from this bit of news.

Piech, the madman is at it again. Delusions of grandeur. Remind you of someone named "Adolf"? VW will be "biggest-selling" brand in the world only because it will gobble up the competition.
If you can't beat them, join them.

Gobbling up the competition worked for Microsoft, why beat em when you can buy em?

I have to admit every time I hear of VW taking over someone it seems I can hear a mad scientist laughing in the background.

The Volkswagen Group's 10 marques already cover every segment of the auto industry. Why would they want two more?

There are lots of deals out there right now, and they need a motorcycle line, and maybe another luxury unit.

You don't have a clue Buddy, Pontiac is not an automaker, it's a brand. It still exist, the brand is own by GM and being shelved.

Hyundaismoke,

8 - I can see VW taking over Hyundai/KIA a close them so you get PISSED

It's easy Volvo cars and Volvo Trucks

That's the beginning of the end for VW. We all saw what happens with companies with many brands - GM, Ford, Daimler-Chrysler, FIAT and so on. The gold formula is "small" corporation with 2-4 brands like:

1. Toyota - Toyota, Lexus, Daihatsu, Hino
2. Honda - Honda, Acura
3. Renault-Nissan - Renault, Dacia, Nissan, Infiniti
4. BMW - BMW, Rolls-Royce, Mini
5. Daimler - Mercedes-Benz, Smart, Maybach
6. Hyundai-Kia - Hyundai, Kia
7. PSA - Peugeot, Citroen

That's why I believe that New Ford (Ford, Mercury,Lincoln +/- Volvo and Mazda) and New GM (Buick, Chevy, GMC, Cadillac and Daewoo) will have good future. But huge corporations like FIAT-Chrysler (9 brands)and VW (10 +/- 2 brands) are doomed!

VW will definately buy something asian. Perhaps even more than just one asian brand. It would make sense to buy something that has a global image and something that has local image. Honda would be expensive, but smart buy probably. Hyundai would be interesting. Or something china only, even though they already rule the market there.

We can forget about european brands, too expensive. Something american would make sense, since the value of american brands is probably the lowest in the world, but they still have presence and some IPR.

If I were Volkswagen, I would buy Honda/Hyundai and something with great India presence.

It would make since to buy out Hyundai, as you would have a lower class vehicle to appeal to shoppers who are just looking to get from point A to point B.

this is a very american view to be honest.

All you people claiming that this is the end for VW really need to look deeper. The problem is not how many brands you have, it's how they are managed. Plain and simple.

GM did a shit job with most of their acquired brands. There is no other way to put it. It was their demise. Plus, their own products were mediocre and unappealing. Crap products and crap management = crap future for you. Plain and simple.

VW's management has generally ruled with more insight and deeper long-term planning. True, there have been some mistakes along the way like the Passat W8, perhaps the Phaeton (did well in Asia and Europe) and Passat R36, but hey, every management makes mistakes sometimes - and you learn from them.

I can see VW doing a job ranging from ok to splendid in terms of management. It won't be their downfall, that's for sure.

I could see them buying out Hyundai/Kia.