High Adoption Rates Prompt Audi To Expand Future Diesel Models

Johan de Nysschen, president of Audi of America, says that ultimately Audi sees itself as selling 20 to 25 percent of its vehicles in the United States with diesel powertrains. For the Audi Q7  crossover, Audi's first diesel here, diesel penetration is 35 percent, he said, and the brand ran short of diesels during model-year changeover.

The share is even higher for the A3 TDI subcompact, he added.


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aarononymous - 9/17/2009 3:39:41 PM

+1 Boost

interesting, we've yet to see the A3 TDi here

Agent009 - 9/17/2009 4:55:39 PM

+4 Boost

I think they laid the ground work well for Audi to be known for diesels just like Lexus is for Hybrids.

theoptimisticpessimist - 9/17/2009 6:13:00 PM

0 Boost

Err, what about BMW, they were here first and have more diesel options to import.

AlexTx - 9/18/2009 11:10:42 AM

+2 Boost

wow... what an ignorant comment..
You haven't driven a Diesel since the 80's have you??