Is GM trying to put another one over on the American public with its "money back guarantee"?

NEW YORK - You fell in love with that $22,000 Chevy Malibu because of its color, style and price. After driving it home, you realize there's a lot to hate — maybe the way it handles on the highway, the location of the cupholders or the shape of the seats.

Don't worry. Bring it on back for a refund, no questions asked, says GM's Chairman and new TV pitchman Edward Whitacre Jr.

But is it really as easy as returning an ill-fitting shirt to Macy's?
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Joe_Limon - 9/23/2009 9:21:58 PM

+4 Boost

Putting one over? Uhmm I'd say more like covering their ass.

ThierryHenry14 - 9/23/2009 11:55:30 PM

+1 Boost

yea really, its like they are giving the smallest possible window for return. I just personally do not think the advertisement of "return the vehicle and get your money back" is not going to bring a significant increase of showroom traffic.

Joe_Limon - 9/24/2009 12:01:12 AM

+1 Boost

Io each their own. I believe there is a large market of people who used to own/buy American vehicles but have been scared away due to previous quality issues, just saying this is enough to get them back into the show rooms, and maybe even into a new car.

Joe_Limon - 9/24/2009 12:01:26 AM

+1 Boost

To*

ThierryHenry14 - 9/24/2009 12:50:03 AM

+1 Boost

yea, i agree, but to that end, thats what I'm also saying. I'm not sure how many "new" consumers they will attract. They may attract the once GM owners who flocked to other companies due to various reasons. It may bring back the old GM owners, which if thats their goal, i wish them the best, but I don't know how many people they'll convert.

Joe_Limon - 9/24/2009 2:26:55 AM

+1 Boost

GM used to be number 1 for how many decades in a row? They have continually lost millions and millions of sales to the likes of Toyota, Ford and every other mass production brand (with maybe the exception of Chrysler).

Why find new buyers where if you were able to gain 25% of your old buyers back you would see a huge jump in market share.

bfghemicuda - 9/24/2009 12:29:43 PM

+1 Boost

Actually Joe, Chrysler dominated the minivan market that GM could not compete, Dodge trucks took @ 20,000+ unit sales from Chevy and Ford in the mid 90s and is still that way. The Charger [RWD]to the monte Carlo [FWD] took sales away from GM. Not only that the Charger is the new choice for law enforcement against the Crown Vickie. With due respect, To say Chrysler was not competive to GM just is not true.

JMB1013 - 9/23/2009 10:22:48 PM

+2 Boost

Actually a decent idea. This policy lowers the assumed importance of purchasing a car. Why bother putting all that time into the process when you can just take it back if you don't like it? The point is that only some will want to go through the tedious time and paperwork associated to returning it and will just live with it. I hope it pays off; our auto industry needs some good news.

tango - 9/24/2009 12:46:50 AM

+1 Boost

Does anybody notice that an insurance company is involved in all this? There is no doubt in my mind that these restrictions are more for the insurance company than for GM. In any event, this sort of programme is more for the customer who is leaning towards buying a GM product, but is hesitant because they want to spend a decent amount of money and that Camry they looked at seems like the safe choice.

Joe_Limon - 9/24/2009 10:33:34 AM

+1 Boost

Seriously 1UAW? You are setting yourself up for Hyundai comments.

Mason3Robert - 9/24/2009 11:11:46 AM

+1 Boost

Well I still don't want a GM

Janizary - 9/24/2009 12:44:49 PM

+2 Boost

One random door ding from a carless person opening their door into you and that $200 figure will be gone. "Oh, sorry Mrs. Jones. See here? This scuff on your door? That will cost more than $200 to fix. You don't qualify."