Own the Audi R8 V10 for $469.99

Audi and Lowe Roche have given Audi enthusiasts the opportunity to purchase a poster of the R8 that, when placed on a consumer’s garage door, creates the appearance that the vehicle is parked inside. The posters can be purchased for $469.99 from the Audi Canada website (http://www.audi.ca/ca/brand/en/models/r8/own_a_r8.html).

“They’ve sold out of the R8 V10, so we did this thing called ‘garage art,’ ” said Roche. “You put it on your garage door and for all intents and purposes it looks like you have an R8 in your garage. We did it in part because it sold out and there are loads of people waiting for one. And for someone who wants one five years from now, what a fantastic thing to have in the meantime.

“While you’re waiting for your R8, it’s the next best thing.”

In addition to the two poster executions, the Audi R8 campaign features print and out-of-home creative in major urban Canadian markets.
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MSP6 - 9/24/2009 8:45:39 AM

+4 Boost

LOL

PlanB - 9/24/2009 10:37:09 AM

+4 Boost

The garage door equivalent of a tuxedo t-shirt.

cs4444 - 9/24/2009 11:28:44 AM

+5 Boost

469.99 thats about the max I would pay for any Audi.

_43LE - 9/24/2009 12:07:21 PM

+6 Boost

This is EL34's dream come true!

ThierryHenry14 - 9/24/2009 5:29:33 PM

+1 Boost

This just makes no sense at all...

If I am expecting to get an R8 in two years, why would I put that on the garage door and expose myself to it? I would get so bored of the car's looks by the time I get the real one that its not going to seem as special...

dotuno - 9/24/2009 7:33:22 PM

+3 Boost

Would I be wrong to assume that this would only work when viewed head-on? That the illusion is already broken as one drives down the lane towards the garage door and again as you drive past it? That sunlight shining against just part of the poster would immediately reveal it as a flat plane without depth (since the light would neither penetrate into the "garage" nor run with depth over the "car's body")

Or is it in fact supposed to be obvious as a poster? At $469.99?

2ndbimmer - 9/25/2009 6:34:41 PM

+2 Boost

i think it is pretty funny! If you have one on order and are waiting 2 months, its a cute gimmick! If you can afford the $150k, then this would be a good surprise to come home to if it was for a gift. i think its clever.