And the caption on this BMW photo should be?

As I was strolling through the BMW booth today I had snap this photo because I knew all the iDrive critics would eat this up.

The temptation was just too great to oblige my readers with an opportunity to exercise their internal comedic nerve.

So here we go ladies and gents...

And the caption is?



(Feel free to insert your favorite blond joke or other humorous blather here)





HantraHantra - 1/5/2006 11:09:43 AM
+1 Boost
"This steering wheel is so small! How do they fit an airbag in there?"


aussie2uaussie2u - 1/5/2006 10:12:46 PM
+1 Boost
"Um, Hello Onstar? HELLO...!!!!" "Like can I get this silver pole option in the 318i?" "Me likey!" "HellOOOO???"

"Dang, at least someone answers me when I push the garage door button on my Tahoe! This BMW knob like just shows words & stuff..."


SteveSteve - 1/6/2006 12:13:10 AM
+1 Boost
BMW's iDrive a Proven Success

Reuters - Geneva, Switzerland - BMW AG's much maligned iDrive system was proven today to be be intuitive, and extremely effective in real-time system control, an independent board concluded. BMW spokesperson Hans Schumacher told reporters "Nay-sayers have been poo-pooing iDrive for years. Today, BMW has proven once and for all, that iDrive is an effective and intuitive user input device and user-interface for real-time system control." We must say, we agree.

(See BMW iDrive Unqualified Success, Page D24)



- D24 -

BMW iDrive Unqualified Success

In actual timed trials with a variety of test subjects, users found it very easy to use iDrive to perform a number of common tasks, including opening a Word document, selecting rows in a spreadsheet, and viewing an object's properties. "The only criticism I have of iDrive is that I can't figure out how to right-click something, but the BMW rep nearby told me that wasn't necessary, so I'm not miffed" said Sonja Klein, one of the testers.

The battery of iDrive tests also concluded that iDrive's design is beneficial in reducing Repetitive Strain Injuries, also known as Carpal Tunnel Syndrome. "Once and for all, it is now apparent more than ever that BMW has been vindicated in its innovative design".


SteveSteve - 1/6/2006 12:13:10 AM
+1 Boost
BMW's iDrive a Proven Success

Reuters - Geneva, Switzerland - BMW AG's much maligned iDrive system was proven today to be be intuitive, and extremely effective in real-time system control, an independent board concluded. BMW spokesperson Hans Schumacher told reporters "Nay-sayers have been poo-pooing iDrive for years. Today, BMW has proven once and for all, that iDrive is an effective and intuitive user input device and user-interface for real-time system control." We must say, we agree.

(See BMW iDrive Unqualified Success, Page D24)



- D24 -

BMW iDrive Unqualified Success

In actual timed trials with a variety of test subjects, users found it very easy to use iDrive to perform a number of common tasks, including opening a Word document, selecting rows in a spreadsheet, and viewing an object's properties. "The only criticism I have of iDrive is that I can't figure out how to right-click something, but the BMW rep nearby told me that wasn't necessary, so I'm not miffed" said Sonja Klein, one of the testers.

The battery of iDrive tests also concluded that iDrive's design is beneficial in reducing Repetitive Strain Injuries, also known as Carpal Tunnel Syndrome. "Once and for all, it is now apparent more than ever that BMW has been vindicated in its innovative design".


JMd71JMd71 - 1/6/2006 3:12:43 AM
+1 Boost
I went with my brother to pick up a new 535 for his wife, drove it back 150 miles to surprise her. The iDrive was non-intuitive and frustrating if you don't have the manual in your lap. I am a web designer with user interface being a top priority. You will get the hang of it since you don't have much choice if it's your car, but the constant looking at the knob and screen really detracts from driving. I have an '06 A8 and the MMI, although more intuitive IMO, is just as distracting.
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