Incentives On Premium Sports Cars Reach New Record In September

The premium sports car market hasn't traditionally had to tempt buyers with anything more than exclusivity, style and power. But with sales down across the market this past year, automakers are resorting to tactics traditionally reserved for the commodity car models. Incentives on poor-selling premium sports cars reached a new record of $10,128 for every vehicle sold in September, according to latest figures from Edmunds.

This broke the previous high of $7,347 per vehicle in the premium sports car segment, which was reached as far back as April 2004.

For example, BMW is offering a 0.9% rate on the 6-Series range through November 2 in addition to paying a $6,000 incentive to its dealers--all of which could potentially be passed on to buyers with a little bargaining.

General Motors is right up there as well, offering up to $10,000 in rebates or 4.9% financing for its 2009 Cadillac XLR-V up until November 2. Last month the 2009 Cadillac STS-V was available with 0% financing but this has since jumped up to 5.9% though there are still some cash incentives on offer--more for lease buyers.


Read Article

david999 - 10/5/2009 1:42:20 PM

+1 Boost

Huge incentives like this tell you the original price of the vehicle was inflated. No dealership keeps inventory on 6-series or xlr-v cars, so reducing inventory is a bogus claim.

AgentOrange - 10/5/2009 2:24:47 PM

+4 Boost

Either that or the current economy has put a damper on Bling.

Lexurious - 10/6/2009 9:41:07 AM

+1 Boost

a civic is around 8,000 before its price is jacked up to industry standard.