BMW Group's September Global Sales Rise 0.7% - BMW Brand Falls 1.2%

Munich. The BMW Group reported an increase in global sales in September. The company sold a total of 122,354 (prev. yr. 121,492) BMW, MINI and Rolls-Royce brand automobiles in the month under review – an increase of 0.7%. As a result the company was able to continue expanding its market position in the premium segment and capture additional market share. Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “For the first time this year we were able to increase our sales volume slightly in September. Provided there are no economic setbacks, we should continue to make gains throughout the remaining months of the year: Not least thanks to the new BMW models X1 and 5 Series Gran Turismo, which will join our model range in late October and are already being extremely well received.” Robertson added: “There is a good chance that we will end this year with a moderate decrease in sales of only 10 to 15 percent from 2008 levels, despite difficult economic conditions overall.”



The BMW brand recorded 97,545 deliveries in September – almost matching sales for the same month last year (98,744 / -1.2%). The BMW 1 Series (22,145 units / +3.0%) made gains in the month under review, and deliveries of the BMW 3 Series sedan (20,184 / +4.2%) and the BMW 3 Series Touring (8,100 / +9.3%) also increased substantially. The BMW 7 Series (4,336 / +51.1%) and the BMW Z4 Roadster (3,019 / +124.8%) reported particularly strong growth. Both models established a clear lead in their vehicle class in the key German domestic market within just a few months of their launch. The BMW 5 Series also performed well in September: Global deliveries were on previous year’s level at 14,773 units (prev. yr. 14,749 / +0.2%). Between January and the end of September a total of 777,455 BMW automobiles were sold (prev. yr. 928,230 / -16.2%).


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M53R - 10/7/2009 3:19:27 PM

+2 Boost

Look at the new 7 series numbers. It does deserve great success because IMO, its currently the best in class.

Anthony - 10/7/2009 3:50:54 PM

+3 Boost

You like the 7 better than the S? Not disagreeing, just asking why exactly?

Yonder7 - 10/7/2009 4:29:37 PM

+1 Boost

S class is a better car in and outside the design is outstanding....and most of this cars will be sold cause people "likes" the design and performance and S class still the king.. New 7 sold more than 700 cars, Old S class sold more than 1100 in september....so the most of the buyers already gave they opinion...so what you or me say, won't matter.

BMW4me4ever - 10/8/2009 2:51:36 PM

+2 Boost

again - the s-class offers a S400 hybrid, S550, S550 4 matic, S600, S63, S65. This is 6 versions of the car. BMW offers just the 750i & 750Li, which is only 2. When the AWD version finally arrives late October early November, then you will be able to make a fair valueation of the New BMW 7-series success or failure.

The 2010 BMW 750ix, 750Lix, 760Li should arrive in the US, by late October. As a group BMW should start seeing end of November as more of accurate read to success or failure. Wouldnt you agree with that?

GermanNut - 10/9/2009 10:34:57 AM

+1 Boost

BMW4me4ever, the new 7-series still sells like crap compared to the old one, plain and simple.

The fact that BMW is launching the 750i xDrive and 750Li xDrive sedans along with its flagship 760Li sedan is NOT going to makeup a difference of over 400 vehicles sold between it and the Mercedes-Benz S-class. for four reasons:

1) People don't need AWD in the warmer climates (Cal, Florida, etc.)

2) Audi offers an A8 with Quattro AWD, and Benz offers the S550 4-matic so BMW is not creating a new market niche, but rather joining an already-crowded marketplace for AWD flagship German sedans.

3) The 760Li sells in such few numbers because of its ridiculous price tag, lack of any improvement over a fully-loaded 750Li except the engine, and poor fuel economy.

4) The 4-year-old, yes, 4-year-old Mercedes-Benz S-class is still thrashing the brand-new 7-series in global sales. That speaks volumes about the S-class' heritage and number one sales position in its class.

So, in essence, BMW is only launching two new models that can have any meaningful impact on making up the difference between the 7-series and S-class in terms of sales.

Sorry, but with a new Audi A8 out next year, and the 4-year-old S-class safely in first place by a long margin already, it is already confirmed the new BMW 7-series is a sales disaster compared to the old one.