BMW - Why Don't WE Get This Color In The USA?

When it comes to BMW, it seems the U.S. has gotten the shaft for years.  The American market has missed out on the really cool color combinations and options that would add some flare to our vehicles.

For instance, BMW Individual has been turning out some of the most incredible looking BMW's over the last several years but in the U.S. we only get packaged variants.  The whole point of the program is to offer something unique, not a packaged deal.  What's up with that?

Now in Canada it seems the 2010 1-series is getting an extra color, Tahiti Green.  So, are we missing out, again?  Do we need to get more colors on the palette besides silver, gray and black? 

Weigh in!

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Shredmo - 10/8/2009 10:12:44 AM

+5 Boost

Maybe the pic doesn't do the color justice, but I am not incredibly excited about it. If I were to buy a 1 series, I'd want black w/ the red leather. Second choice would be white then red. If the car doesn't look dramatically better when clean, I am not interested.

HSCenterconsole - 10/8/2009 10:32:53 AM

+6 Boost

Ugly color from the pic. You would have to be from New Jersey to even consider getting it.

inspirion7 - 10/8/2009 11:05:28 AM

+5 Boost

You are serious right? Getting the shaft for BMW not offering this color? Slow news cycle?

Agent00R - 10/8/2009 3:28:25 PM

0 Boost

Although this color is less-than-striking it just shows the U.S. doesn't get a lot of other options that are available elsewhere -- AKA the point of the article.

Inspirion, once again doing your best to make a witty remark yet you miss the boat.

Shredmo - 10/8/2009 3:37:25 PM

+4 Boost

You did put the word "THIS" in all caps in the title. Sort of points out that you are disappointed that we are not getting "THIS" color. You do make the point of "other options" in the body.

inspirion7 - 10/9/2009 5:23:53 AM

+3 Boost

No not at all. This is really a lot of effort to point out a (not giving various examples) color rather than a slew of colors and a weak one at that. Your point is so poignant that it seems like we didn't get BMW's new CSL model or a specific option. Getting the shaft on a color is hardly what we can rally behind. I feel you on the "Individual" package, but like most, you lost me on the 1990's Ford Probe Teal Green.

Whelan - 10/8/2009 11:13:58 AM

+6 Boost

LOL must be a slow day. That green is almost reminiscent of that weird not quite dark green that fades to turqoise they used back in the 80's and 90's. You know what I am talking about. Because apparently almost all BMW's back then were either black or this weird minty green color. Not sure if people were given HUGE deals on them or if the original color peeled off to reveal the Primer coat, but blech!

Gambit - 10/8/2009 11:43:31 AM

+1 Boost

looks a lot like Mazda's phantom blue. Doesn't really do anything for that car, though. Maybe if they put it on something decent looking...

PPower - 10/8/2009 1:16:11 PM

+3 Boost

It's not a new color for the 1 series. Just new for Canada, and I doubt many will ever be ordered in that color. Tahiti green w/ terra would be decent, but it sure wouldn't be a top choice.

Hantra - 10/8/2009 4:07:43 PM

+11 Boost

Because it's not 1991. That's why we aren't getting that color.

Shredmo - 10/8/2009 5:21:53 PM

+4 Boost

Hit the nail on the head.

theoptimisticpessimist - 10/8/2009 4:25:43 PM

+3 Boost

Everybody wants a green car.

1dott8 - 10/9/2009 10:30:36 AM

+1 Boost

lol. now that's funny.

2ndbimmer - 10/8/2009 6:09:48 PM

+2 Boost

There are more colors than black, red and silver. Check the website
http://www.bmwusa.com

bmwdrvr - 10/8/2009 7:10:05 PM

+1 Boost

Another company that does this is AUDI they offer so many customization choices for their cars in Europe that just arent available here. Alot of them are very nice options.

MSP6 - 10/8/2009 8:31:42 PM

-1 Boost

Green cars s*cks

mac075 - 10/9/2009 3:48:05 AM

+2 Boost

Actually without being specific to a particular color, i.e. the tahiti green, the point is that lately the palettes of most manufacturers is safe and bland basics like silver, white, black, gray, beige and red. Look at all the colors available on any Porsche and then compare it to the limited choices of most manufacturers. I think the point is we really don't get a choice of more than a handful of neutrals for most cars today.

chemo - 10/9/2009 10:47:44 AM

+1 Boost

answer: taste

phantom330 - 10/12/2009 1:50:00 PM

+1 Boost

My guess is the US market is primarily lease driven. BMW doesn't want these cars back at the end of the lease and have to bear the risk of selling a color that appeals to a very small percentage of the buyer. The bread and butter cars are your basic colors (white, silver, black, etc). In Europe leasing isn't nearly as big, so they don't have to bear the risk of having to sell the cars when they come back at lease end. I'd be willing to bet the ranch that is the rationale behind it.