Laurenz Schaffe will take in charge Bmw’s design studio in California

A couple of management changes will take place at BMW AG as Laurenz Schaffer replaces Verena Kloos on December 1 to take charge of the automaker’s studio in California . Schaffer, who has been with the BMW design staff for 11 years, will serve as president of Designworks USA.

Meanwhile, Kloos, who has led the Newbury Park studio since 2004, will be responsible for context design and advanced development at BMW’s Munich studio. Schaffer is a graduate of industrial design from Munich ’s Advanced Technical College. He also attended Ludwig Maximilian University in Munich. From 2000, Schaffer has led the Munich branch of DesignworksUSA. From 2003 to 2006, he headed BMW’s lifestyle design group. Before joining BMW in 1998, Schaffer was responsible for industrial design for Frogdesign GmbH in Altensteig , Germany , and worked on projects for Siemens, Sony, and Lufthansa. During his stint at Frogdesign, Schaffer worked in BMW’s San Francisco studio as a design and product development manager.
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Steve - 10/19/2009 10:30:07 AM

+1 Boost

Just turn out beautiful cars again, BMW! We won't care if their styling is designed in Taiwan, as long as they are attractive, and look like a BMW "should" look. The stuff flying off your drawing board since 2002 looks like you're just trying too hard, and you've lost your way.

FWIW, BMW's California design studio was responsible for the pre-2002-7 series look, whose greatest criticism was that they looked a tad conservative.

Caraficionado - 10/19/2009 1:35:44 PM

0 Boost

About time

t_bone - 10/20/2009 12:37:39 AM

+2 Boost

Will there be a tribunal held for the Design Crimes of the past regime?