Hyundai Considers Extending Assurance Program

Hyundai Motor Co Ltd is considering extending its successful U.S. incentive program that allows consumers to return vehicles if they lose their jobs, its U.S. chief executive said on Wednesday.

The "Hyundai Assurance Program," which began in January and was widely copied by rivals including General Motors Co [GM.UL] and Ford Motor Co contributed to the South Korean automaker increasing sales and expanding market share in a slumping U.S. market.

Hyundai North America Chief Executive John Krafcik told Reuters that the automaker will keep the car return program through the end of 2009, adding, "We're thinking now about how much further we should take it."

Fewer than 50 consumers have returned their vehicles under the program, Krafcik said.

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Yonder7 - 10/22/2009 12:53:15 PM

+1 Boost

Once uppon a time when Hyundai was one of the worst....now they are doing cheao reliable products.....thats something to admire. How a company like that is doing better than the Amreicans companies GM, CHRYSLER and FORD? or other arround the world?....there are somethings that should be copied from them.