Lotus Resurrects The Esprit, It's Back!

Lotus has finally given the green light to a replacement for the Esprit, a model that will have an essential role in boosting the Hethel firm’s brand image.

Key elements to the Lotus strategy have emerged weeks before new CEO Danny Bahr is due to reveal his seven-year plan for the company.

A Lotus source said the new supercar (known as Esprit internally, but it could get a different name) would be an “essential brand image builder” and a “high-status purchase”.....

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Yonder7 - 11/11/2009 11:44:00 AM

-4 Boost

BMW V8 4.8TT over the Toyota V10 Engine...RPM is not everythig...in fact Toque with good gearbox design will be better and the with a longer life than the high RMM low torque engine.

ghosthunter - 11/11/2009 11:51:23 AM

+5 Boost

RPM is not everything? for a light sport vehcile, RPM is everything.

Whelan - 11/11/2009 12:04:12 PM

+2 Boost

I'm still waiting for the next Vector to come out.

pennfootball - 11/11/2009 12:55:36 PM

-1 Boost

The Esprit is entering a crowded market but will be a lot prettier then the Audi R8 and Porsche turbo at that under exotic 120,000-150,000 dollar price level. That's pretty cheap but you can get a used Ferrari F-430 for that and then it doesn't seem as special.
"I only care about the Ferrari's"

M35MT - 11/11/2009 1:09:42 PM

+3 Boost

Love it - good to see Lotus is getting back into it.

phantom330 - 11/11/2009 3:37:19 PM

+4 Boost

I still think the last Esprit is a great looking car, I'd be more than happy to own one of those although I hear maintenance is a nightmare.

LexSucks - 11/11/2009 4:13:22 PM

-2 Boost

Why Bother? The LF-A will dominate that market.

lexusrox123 - 11/11/2009 5:47:33 PM

+1 Boost

This may be nitpicky, but with the doors angled in so much, headroom would be on the cramped side...

AlleVier - 11/12/2009 2:03:48 AM

+3 Boost

It would be good to see Lotus producing some good-looking cars for a change. The Exige, Elise. and Evora (the best of the three) are stylistic abominations. This single picture shows some promise.