Opel will not be a global brand, says General Motors

General Motors Co. has its work cut out for it if it wants to get the support of the Germany government for Opel’s restructuring. CEO Fritz Henderson went to Opel’s headquarters last Monday to attempt to mend relations. Apparently, he wasn’t able to give a good answer to demands from German unions and political leaders for greater economy from Detroit’s headquarters.

Henderson was only able to give vague assurances that Detroit would give its European carmaker more freedom. Henderson didn’t show much enthusiasm in marketing Opels outside Europe or of elevating the unit’s status from a limited liability company to an incorporated stock company as proof that the carmaker would gain a greater measure of self-determination.
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OBSERVER1984 - 11/13/2009 12:02:50 PM

-1 Boost

Yes, because they want Chevy to be "The Global brand" of GM, but this couldn't happen. Why not? Because in Europe, Russia and China - the biggest markets outside of America (China is even the biggest in the world now, but that's another topic) GM tries to foist to these customers Daewoo under cover called Chevy. Sorry GM but we're not as stupid, as you think. We know very well where and how are these Chevy-Daewoo things made!

OBSERVER1984 - 11/13/2009 1:50:08 PM

+1 Boost

1UAW, this thing http://autoworld.files.wordpress.com/2008/10/daewoo-lacetti-2009-premiere-img_1.jpg will be assembled in:

Bupyeong-gu, Incheon, South Korea
Elizabeth, South Australia, Australia
Halol, India
Lordstown, Ohio, United States
Shenyang, China
Saint Petersburg, Russia
Rayong, Thailand

but I'm talking about this: (find the difference)
http://www.chevrolet.co.uk/cars/
http://www.gmdaewoo.co.kr/kor/index.jsp