Toyota To Create A Model That Emulates The Volkswagen Scirocco

A blogger has said, “Cars are not a mere means of mobility.” A very true statement but what makes it fascinating is that it didn’t come from just anyone. These were written by Akio Toyoda, the president and CEO of Toyota Motor Corporation, who goes by the pseudonym Morizo on the company’s Japanese-language marketing Web site Gazoo.

In the blog, Toyota has appointed himself supreme automotive taste tester for Toyota Motor Corp. He says that his favorite buzz words are “fun to drive” and he says that he personally favors “high-performance, responsive, sporty cars.” It sounds like he’s describing the Lexus IS-F sedan and LFA sports car, two of his pet projects.
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Joe_Limon - 11/18/2009 12:08:14 PM

+3 Boost

They already did almost 20 years ago, it was called the Toyota Sera.

Joe_Limon - 11/18/2009 2:04:11 PM

+2 Boost

Here is how scarily similar they are.

Sera / Scirocco
1.5L @ 108hp / 1.4L turbo @ 120hp
2050lbs / 2862lbs

F1_Driver - 11/19/2009 8:09:35 PM

0 Boost

So BMW with the 8 speed auto in their 7 series is emulating Lexus' LS sedans?

FanboyOfTheTruth - 11/18/2009 2:59:52 PM

0 Boost

Since when is developing a car to compete in the same market segment considered "emulating"? I guess the Jetta tries hard to emulate the Corolla too then. And everyone tries to emulate the Benz Motorwagen for that matter.

abcd - 11/19/2009 10:47:58 AM

+1 Boost

It is more important how much you invented than how much you emulated since anyone is emulating before creating something new, japanese for sure have their big share in inventing, not only emulating, like for example Chinese who are only emulating(at least until now).

Epik - 11/19/2009 2:51:34 AM

+1 Boost

This guy is good for Toyota.