2010 BMW 5 Series GranTurismo Pricing Announced

BMW 5 Series Gran Turismo is finally arriving in the US showrooms. The 550i Gran Turismo will be available from 5th of December, 2009 with a base MSRP of $64,725, including $825 Destination & Handling.

BMW 550i GranTurismo is fitted with a 4.4-liter twin-turbo V8 engine connected with BMW’s first-ever 8-speed automatic transmission. Boasting a maximum output of 400 horsepower and peak torque of 450 lb-ft., the 550i GranTurismo is capable to cover the 0 – 60 mph sprint in just 5.4 seconds.

The recently announced 550i GranTurismo offers an amazaingly comfortable travelling experience for four or five passengers in combination with remarkably flexible storage options. For additional comfort and first class feeling in the rear, BMW is offering a Luxury Rear Seating Package. The unique dual-access tailgate offers the choice of a tradition trunk opening or full tailgate access to the generous rear luggage area.

2010 BMW 550i Gran Turismo Available Packages:

Active Ventilated-seat Package $2,950
Back-up Camera Package $750
Convenience Package $1,900
Cold Weather Package $950
Driver Assistance Package $1,350
Luxury Rear Seating Package $3,950
Premium Sound Package $1,400
Sport Package $4,200
Nappa Leather Package $1,000
2010 BMW 550i Gran Turismo optional equipment:

20-inch wheels with mixed-sized performance tires $1,000
Power rear side window shades $500
Integral Active Steering $1,750
Multi-contour seats $1,300
Satellite radio $350
Rear seat entertainment system $2,200
Smartphone integration $150
4-zone automatic climate control $500
Ceramic finished controls $650
Ski bag $150
iPod and USB adapter $400
Head-up display $1,300
Night Vision with Pedestrian Detection $2,600


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fatandsassy - 11/19/2009 1:44:41 PM

+2 Boost

Good Greif, BMW you are all over the place with pricing. (Hello $1300 heads up display) This car looks great but man I just look at BMW and then their pricing and it is getting really out there.

JRobUSC - 11/19/2009 1:56:08 PM

+3 Boost

so basically the equipment and packages are the same as the 7-Series but it starts $20-25k less. Pretty much exactly what everyone expected. I wish they'd have launched with the 535xi version of the car first, I think they'd have seen more initial success with the (presumably) $10k less expensive all-wheel drive version.

SpicyMikey - 11/19/2009 1:57:23 PM

+4 Boost

I agree. Base price of $65k and over %70k full featured. Good luck with that.

Yonder7 - 11/19/2009 3:25:37 PM

0 Boost

In fact, the luck won't help them....You'll seewhen we get the monthy sales figures.....A mean for 70K I prefer a Regular 5 series with the V8 twin turbo V8...and that will be 1000 times better style than the 5GT...And not so fat, cause 5,000 pounds? that is a big pig.

AudiNewEngland - 11/19/2009 5:27:16 PM

+2 Boost

4.4L V8TT...and only 400hp...and only 5.4 seconds?, that's pretty bad...I think it looks disproportional as well, unlike the A5 sportback...why can't we have that! That is beautiful, this is fugly.

GermanNut - 11/19/2009 5:37:16 PM

+3 Boost

BMW's pricing strategy is going out of control. The average price of a 550iGT will easily be more than $70K.

BMW is losing its mind with pricing. First, BMW pushes the price of the new 7-series up by $5K, thereby moving it awfully close to the segment leading Mercedes-Benz S-class, which has clearly hurt the 7-series' sales and now this???

For $70K people would much rather get the regular 550i sedan with TT V8, or if they need the utility, an X5 V8.

BMW's designs certainly went off the path and now its pricing is following right behind....

Yonder7 - 11/20/2009 9:30:48 AM

+1 Boost

Well that's something that AUDI will see as an advantage for them.

Hachee2001 - 11/20/2009 10:30:48 AM

+1 Boost

The options pricing is out of control. At this price level, little things like ski bag, smartphone, ipod, window shades and nappa should be standard. Probably the convenience pack, but I'm not sure what this includes. Much of the rest, I can understand it being optional.

As for launching the 550 first, I could be wrong, but I think the strategy is much the same as with the A5 - launch the fastest version first, when the press is writing about it and the hype is high, so no one says it's "slow". Then launch the higher volume, lower powered versions, after it's been out a while and there's less press about it. And then they can also say "look how sales have been increasing since launch."

But how is this really that different than a 7 Series? What makes it 20K less?