BMW Turns To Hollywood For Product Placement Advertising

But BMW now wants to make a comeback, hiring Propaganda GEM as its global entertainment marketing agency of record.

The move comes as BMW have become the favored wheels of villains, while rivals like Audi and Mercedes-Benz have used entertainment to boost their reputations in the luxury car market since BMW's absence.

Propaganda, which also reps Bang & Olufsen, Bulgari, Casio, Lamborghini, Nokia and Panasonic, aims to help BMW recapture control over the carmaker's image on screen through various projects -- including tie-ins with films and TV shows, musicvideos, videogames and new media. Deal also covers the BMW Group's other brands, Mini, Rolls-Royce and BMW motorcycles.


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_43LE - 11/25/2009 9:15:13 AM

-1 Boost

The marketing machine is at it again...Oops! I forgot, this is not a Toyota story, never mind.

Agent009 - 11/25/2009 9:47:07 AM

+6 Boost

???

_43LE - 11/25/2009 12:42:35 PM

+1 Boost

Just trying to say that if this story was about Toyota and Hollywood, all the haters would by crying about the Toyota Marketing machine. But it's about BMW, so it's acceptable and no one will say anything negative about their marketing efforts.

agent507 - 11/25/2009 9:56:32 AM

-2 Boost

The new 7 series would definitely look good in another James Bond Movie.

GTR35 - 11/25/2009 11:44:40 AM

+1 Boost

a la Audi... the kings of Hollywood ads

uhn2000 - 11/25/2009 5:55:19 PM

+1 Boost

Audi has filled in very well where BMW left off. I see them in almost every good movie ... crazy stuff.