Toyota looks set to be hit the hardest among Japanese exporters

The dollar is losing against the yen but while Japanese exporters have been reeling against its effects, Toyota Motor Corp. appears to have been hit the hardest. For the October-March period (the company’s second half in its fiscal period), Toyota has assumed an average dollar rate of 90 yen compared with 85 yen at Honda Motor and Nissan Motor.

Last Thursday, the dollar sank to a 14-year low of 86.29 yen. Despite this trend, the Japanese authorities have given no reassurances to exporters and have proclaimed repeatedly that they will not intervene to prop up the dollar.
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Agent63 - 11/28/2009 10:17:42 AM

+3 Boost

The bigger the company the more money it can lose. It's all relative. If it's not the financial aspects of it then it's recalls or sales (which has plagued ToyoLexus). As the biggest player you always want to look ahead and see what the people want in their next car that other brands don't have or don't do so well. The more Toyota expands their portfolio the more risk they are putting themselves in. It goes for any firm.