Audi A5 Named 2010 Best Resale Value Award Luxury Car Winner By Kelley Blue Book's kbb.com

A5 honored in two categories: Top 10 Model overall and Best Luxury Car
- Awards recognize projected retained value by 2015
- A5 is an established leader in the luxury performance coupe segment

HERNDON, Va., Dec 2, 2009 - The 2010 Audi A5 emerged as a double winner in the 2010 Kelley Blue Book Best Resale Value Awards Tuesday night, demonstrating that the true value of Audi engineering remains apparent years after the initial sale.

Each year, the Kelley Blue Book Best Resale Value Awards recognize vehicles that are determined by a panel of expert automotive analysts to maintain the greatest proportion of their original list price after five years of ownership. It’s an assessment Kelley Blue Book’s kbb.com is uniquely positioned to make as a leading provider of new and used car information.

Among all 2010 model-year vehicles, the Audi A5 received multiple honors. It earned a spot on the overall “Top 10 Model” list, and the A5 won Best Resale Value in the “Luxury Car” category.

The Audi A5 is an established leader in the luxury performance coupe segment. While the hours spent by Audi engineers perfecting the A5 ownership experience directly translate to its initial value, the benefit ultimately extends to resale owners as well.

“We believe the superior level of quality built into Audi vehicles is apparent several years after purchase,” said Johan de Nysschen, President, Audi of America. “We are honored that Kelley Blue Book’s kbb.com recognizes that value in the A5.”
As vehicles are an important investment for most buyers, resale value is a critical factor in their purchase decisions. Kelley Blue Book’s Web site, kbb.com, provides access to information that can facilitate smarter vehicle purchases.

“Depreciation is often one of the greatest expenses incurred by drivers during the first five years of vehicle ownership, “ said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “This reality underscores the progress that Audi has achieved in developing the 2010 A5. It is a vehicle poised to defy the discouraging resale statistics and that feat deserves recognition. We are proud to honor the 2010 Audi A5 among this year’s Best Resale Value Award winners.”
Read Article

AgentOrange - 12/7/2009 6:13:21 PM

+5 Boost

How does one determine that a 2010 vehicle and hardly ever seen on the road is already the the winner of future resale values??

chewy - 12/7/2009 6:44:24 PM

+3 Boost

I am sure they look into things like demand.

commander104 - 12/7/2009 6:51:06 PM

+3 Boost

There's an audi for that.
Moreover, why does VW (high cost of repair & low reliability sans Tdi)have the highest resale value period?

chewy - 12/7/2009 8:10:51 PM

+3 Boost

Because the A5 is an Audi that's in high demand, thus people are likely to pay good money for it in 5 years.

AlleVier - 12/7/2009 10:21:08 PM

+1 Boost

That's the way to think like a mass producer of automobiles, 1UAW. German luxury manufacturers are, and all luxury manufacturers should be, sensitive to their inventory levels. It's counter-productive to their profitability model and image to have an oversupply and have to resort to discounting. It is possible to keep inventory levels low through good management.

Yonder7 - 12/7/2009 8:14:57 PM

+2 Boost

Beside that, is a beautyful car...

gkearns56 - 12/8/2009 6:34:13 AM

+4 Boost

UAW1: equals the goofball of this website. He always blows his horn about American made cars but when it comes to Audi, BMW or VW and German brand, he always has something negative to say. No wonder your boys in the UAW union are out of work. You're so narrow minded on how it could possibly be where ANY German product may actually have a higher resale value.

Neverfollow - 12/11/2009 1:30:11 PM

+1 Boost

Does anyone not understand that Audi's are waaay underpriced here in the US relative to the rest of the world? A $50K US car us usually about 60K Euro. 1 euro is about $1.47US today Even assuming a 19%VAT tax that's still about $71500 for the same car in Germany. Why would they bring the cars over here and flood the market with them at those numbers? There is really high demand throughout the world for that car where they can sell them for full pop. The US gets them allocated for that reason.

MrRizzy - 7/28/2010 9:31:11 AM

+1 Boost

Ppl WE LIVE IN THE USA NOT EUROPE who cares what they sale for OVERSEAS??? I just purchased a 2011 BMW 335i after MUCH research to BMW's direct competitor AUDI. I will agree Audi has a bit of a nicer interior BUT AUDI straight up COPIED BMW on MANY of their design choices. In my opinion, Audi IS over priced for what you get standard and preferred equipment options. Just like Benz which has everyone beat with HIGH prices and NO performance and horsepower. I got rid of my clk 320 because the E350 was not strong enough to keep my business. All in all BMW and Audi are awesome cars no car will have everything you want it's what works for you.