2011 Audi A7 Sportback Concept First Drive

2011 Audi A7 Sportback Concept First Drive
While we're still living with the effects of the Mercedes-Benz R-Class and prepping ourselves for the impending arrival of the BMW 5 Series GT, we now need to add the latest entry in this category of premium German people-and-stuff carriers, which would be the 2011 Audi A7 Sportback. While all three candidates work really well at their given tasks, the difference here is that the A7 Sportback is actually pretty sexy and is shooting unashamedly for premium adult comfort.

First introduced at the 2009 Detroit Auto Show (in fact, the car's internal designation is "D09," which stands for "Detroit '09"), this is actually a version of the showcar made ready for the streets of Beverly Hills, where we've just driven it, complete with earnest police escorts and all. It was 10-4s from the motorcycle cops all around, and while this experience really showed us only a limited amount of the ample list of day-to-day things an owner of an actual production 2011 Audi A7 Sportback will be able to do, passing time at the wheel within this new A7 space tells us a lot.

The Real Competition
Talking with Audi engineers and designers at this special event, it was clear that even they sense how special the 2011 Audi A7 Sportback Concept is, in that this is a whole new category for them as well as for North America. They're just hoping that people see as clearly as Audi does just how much more pleasant the A7 Sportback will be to live with compared to those aforementioned rivals with their aesthetic challenges and functional compromises.

Seeing as the North American market has summarily rejected every outstanding German premium station wagon in the past, Audi is thinking that this new configuration might be the solving of the riddle of the Sphinx and we honestly hope that it's right. We love driving around wagons and good hatchbacks, and this large 'tweener-size Sportback is a pleasant piece of work.
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fatandsassyfatandsassy - 12/10/2009 1:17:00 PM
+5 Boost
Please morph the A5 front end like this one.


B7FANB7FAN - 12/10/2009 1:46:01 PM
+6 Boost
I like it I would take this over the new A8


theoptimisticpessimisttheoptimisticpessimist - 12/10/2009 3:09:01 PM
+4 Boost
What a brillian car. Hard to believe it came from the same design team as the new vanilla A8. Let's hope Audi NA is smart enough to bring this beauty to U.S. shores.


I95SPEEDINGTICKETSI95SPEEDINGTICKETS - 12/12/2009 7:09:35 AM
+3 Boost
A8 is aimed at a more Conservative Client Market.

Why do you not understand that ?


freeagentfreeagent - 12/10/2009 3:54:04 PM
+5 Boost
Stunning


Autoegr525Autoegr525 - 12/10/2009 3:54:24 PM
+3 Boost
If the production car looks 9/10ths as good as this concept, especially inside, Audi will have taught the rest of the industry a lesson on what a luxury car should be. Its hard to figure out how they can create gorgeous vehicles such as this and the S5 coupe and then turn around and drop a turd like the new A8. Audi has had their chances to blow the competition away, lets see if they can do it.


JustaCarJustaCar - 12/10/2009 4:19:55 PM
+6 Boost
You call the A8 a turd! Have you actually seen it in person? The design cues on the A8 are the same as the A7 but they are toned down for the more conservative market segment the A8 is targeted for.


AlleVierAlleVier - 12/10/2009 4:37:50 PM
+5 Boost
The telling thing is that this thing looks good in beige metallic. That said, though, there are a lot of production requirements that could end up mucking this thing up. The most ominous warning from the article says, "And the pronounced SUV-style front and rear bumpers will be toned down." I'm afraid that means the clean, but gaping air intakes will be made smaller and have grill inserts and fog lights. I hope not. At least the lights are production ready, according to the article.


SteveSteve - 12/10/2009 3:59:19 PM
-3 Boost
It looks like it's inspired by the MB CLS, though arguble not executed as elegantly. Back and side view looks appealing while front end leaves me cold. Interior has me concerned than Audi may be heading in the BMW direction.


locklock - 12/10/2009 7:29:52 PM
+4 Boost
DAAAAAAMN, Gina! Interior looks amazing!


0to600to60 - 12/10/2009 9:39:06 PM
+4 Boost
sweeeeeeeeeeeeeeeeeet!


Yonder7Yonder7 - 12/10/2009 10:50:34 PM
+4 Boost
5GT....I don not think that it will be compared to the A7.....This is by far a better design..


golfer38golfer38 - 12/12/2009 10:17:08 AM
+2 Boost
I love it, inside and out even in old man tan.


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