Vw has to sell at least 100,000 Amarok pickups to make it feasible

If you’re in the market for a new Volkswagen Amarok pickup truck, then there should be no time to waste since the carmaker would need to sell 100,000 units each year in order to make a profit on the Amarok in the US. Mike Levine at PickupTrucks had an opportunity to speak with Stefan Jacoby, President and CEO of Volkswagen of America.

VW is believed to have a difficult task in front of it since the trucks didn’t sell that well the past year. In particular, the only non full-sized truck that sold many units last year was the Toyota Tacoma (102,327 units).
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truckman - 12/18/2009 1:08:26 PM

0 Boost

North America has all sorts, this is a metrosexual vehicle, I guarantee I will not see any of these hunting in a foot of snow, it's a princess.

truckman - 12/18/2009 10:04:05 PM

+1 Boost

Its going to be impossible for this VW to compete with the F-150 4x4, this might compete with the Ridgeline, exept the Honda will be reliable, although they will both get stuck easily.

LuxuryFan - 12/21/2009 12:12:20 AM

+1 Boost

I could see a few of these in the parking lots of the lifestyle centers and Costco wharehouse clubs of America.