Audi To Spend $10.5 Billion Preparing For New Model Onslaught

Maybe its me but the A4/S4 looks a little generic. The A5/S5 looks chunky, and all Audis are overpriced and under perform when you put them up against cars that cost the same as the audis. If Audi is spending $10.5b to develop cars, expect cars that offer less value than the cars that are available today. They got to make the money back somehow.

There's no point in quibbling with a Corolla lover on matters of style. As for performance, LexSucks, I'm quite sure that your definition is the usual narrow one relating to horspower/0-to-60/Nurburgring metrics, which is appropriate for those who actually race their cars or those who enjoy the bragging rights. If that's you, fine--though, I'd be curious as to how you value these measures in dollars (all other things being equal).

With the exception of the RS cars, Audi's have always been and probably always will be a bit slower than their rear-drive and non-luxury competitors in proportion to their cost. I'm sure Audi feel that they are fast enough and that there's little to be gained in terms of profits and market share by improving lap times on non-racing cars. As a customer, I don't really care if Corvettes and BMW's are faster though I'm always happy with improvements in braking, handling, and usable power. I hope this money is used to keep the power output as-is but with better fuel efficiency (or range, in the case of EVs) and a broader power band. Oh, and I hope they use some of it for an A5 Sportback North-American advertising campaign.

Hopefully some R&D will go into the motors! Scotty we need MORE Power!!!

Nice to have the VW empire shareholder backing to get that kind of $$$. I am so shocked at how large and vast that empire is.

I really don't care what all these people say, because the 10.5 Billion is going towards keeping this successful run going smoothly...

I'm glad some of you guys are Audi haters, because it makes less douchebags driving an Audi.